SEO Analyst

Terakeet•Minneapolis, MN
•$63,000 - $95,000•Remote

About The Position

The SEO Analyst is part of Terakeet’s client delivery teams and evaluates client properties for alignment with SEO/GEO best practices. The role develops recommendations and assesses client partnership performance over time. It involves website audits, search and performance analysis, keyword research, reporting, and communicating strategic insights to internal stakeholders. The analyst also collaborates with the content department and responds to ad hoc requests with thorough analysis and potential solutions. Terakeet is a remote-first organization hiring candidates specifically within 60 miles of Chicago, Dallas, Austin, Charlotte, Atlanta, Phoenix, Minneapolis, and Syracuse, to support opportunities for in-person connectivity and collaboration. The SEO Analyst reports directly to a Technical SEO Lead. The listed salary range is $63,000 to $95,000, with a geographic multiplier based on the candidate’s location.

Requirements

  • Ability to understand search engine algorithms and ranking methods.
  • Ability to articulate and deliver reports or recommendations to internal and external stakeholders.
  • Demonstrated success using analytics platforms and data to provide strategic recommendations and drive concrete action toward business goals.
  • Ability to set priorities, meet deadlines, and work independently.
  • Ability to work successfully with cross-functional teams and build collaborative relationships.
  • Comfort working amid high ambiguity and adapting to changing environments.
  • Keen attention to detail to ensure thoroughness, accuracy, and consistency in project completion.

Nice To Haves

  • Bachelor’s degree, preferably with a concentration in Marketing or a related field.
  • Professional work experience in a related role.

Responsibilities

  • Evaluate client properties for alignment with SEO/GEO best practices and develop recommendations.
  • Perform website audits and recommend actions to ensure SEO/GEO best-practice compliance.
  • Analyze search intent, asset ranking potential, backlink profiles, advanced search features, and SERP anomalies.
  • Conduct keyword research for multiple segments of client websites.
  • Prepare analytical findings and communicate strategic insights to internal stakeholders by explaining the story within the data.
  • Monitor performance using Google Analytics, Search Console, Adobe Analytics, proprietary tools, and other tools as needed.
  • Develop reports using Excel, Google Sheets, Slides, and proprietary reporting tools.
  • Handle ad hoc requests by providing a comprehensive view of the issue, potential solutions, appropriate detail, and creative thinking.
  • Collaborate with the content department to share data and insights that inform reporting and internal and external deliverables.
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