Senior SEO Strategist (Content)

HURRDAT LLC•Omaha, NE

9d•$72,000 - $76,000•Onsite

About The Position

Hurrdat is seeking a senior-level, hands-on individual contributor to develop organic search strategies for clients as search evolves across traditional search engines, social platforms, video platforms, and AI-powered discovery tools. The role focuses on content strategy and website architecture, translating client data, business insights, and goals into keyword strategies, site structures, and organized content plans. The strategist may improve existing websites or develop strategies for new sites, pages, and experiences.

Requirements

At least 5 years of experience in SEO or content strategy, with demonstrated results growing organic visibility and traffic.
High proficiency in keyword research, topic clustering, intent mapping, content auditing, and internal linking strategies.
Excellent written and verbal communication skills.
Ability to identify challenges, take initiative, and propose effective solutions.
Comfort presenting strategies to clients and internal stakeholders.
Ability to collaborate across teams and incorporate feedback from clients, content creators, marketing teams, and technical teams into a cohesive strategy.
Strong organizational skills and experience using project management tools to manage timelines.
Comfort reading site crawl data, such as Screaming Frog, to identify indexation, canonical, or architecture issues.
Foundational understanding of site speed, Core Web Vitals, schema markup, and URL redirect mapping.

Nice To Haves

Familiarity with web development concepts such as HTML, CSS, and JSON.
Hands-on copywriting or editorial experience.
Familiarity with AI-powered discovery platforms, including ChatGPT, Perplexity, Gemini, and Google AI-powered search experiences, and how content structure affects AI citation and visibility.
Relevant industry certifications, such as Google Analytics, Ahrefs, or SEMrush.
Experience with CMS platforms.

Responsibilities

Review client files, customer service logs, white papers, product documentation, and internal datasets to identify content opportunities and develop long-term strategies.
Group search terms into semantic keyword clusters and map queries across informational, commercial, transactional, and conversational intent while avoiding keyword cannibalization.
Develop detailed page outlines, structural recommendations, and content briefs for stakeholders.
Audit website structures and design URL taxonomies, subfolder frameworks, and clear navigation paths.
Design internal linking frameworks to distribute page authority, establish topical depth, and guide users through conversion funnels.
Build, manage, and present content and website search strategies across multiple client websites simultaneously.
Adapt content, information architecture, and topical authority signals for visibility across AI-powered discovery platforms, including ChatGPT, Perplexity, Gemini, and Google AI-powered search experiences.
Develop keyword, topic, and entity strategies reflecting conversational, intent-driven, and long-tail queries shaped by AI-assisted search behavior.
Explore AI tools, test new workflows, and adapt content and strategy as generative engines change discovery.
Translate Google Search Console, GA4, and SEO dashboard metrics into actionable insights and client-facing growth reports.
Coordinate with clients, content creators, marketing professionals, and other stakeholders to maintain consistent messaging and cohesive SEO strategy.
Present content and search strategies to internal stakeholders and clients, explaining the value and business impact of organic growth initiatives.