SEO Strategist

Foundation Software•Strongsville, OH

About The Position

Foundation Software is seeking a results-driven SEO professional to increase organic search visibility, attract qualified website traffic, and generate measurable business growth across its products and services. Reporting to the Director of Paid Media, the role combines SEO strategy with hands-on execution, including keyword research, technical SEO improvements, content optimization, competitor analysis, and link-building initiatives. The SEO Strategist works with marketing, content, development, and sales teams to identify growth opportunities, turn data into recommendations, implement projects, and communicate their impact on traffic, engagement, and conversions. The position develops and executes SEO roadmaps, monitors performance, and manages improvements across multiple websites. It also supports conversion optimization and coordination between organic and paid search initiatives.

Responsibilities

Develop and maintain quarterly SEO roadmaps aligned with business and marketing objectives.
Monitor organic search performance and identify opportunities to improve qualified traffic, visibility, and conversions.
Report on results, progress against goals, and the business impact of implemented initiatives.
Audit websites for technical issues affecting crawling, indexing, site structure, and organic performance.
Partner with developers to implement SEO best practices and validate website changes.
Manage and prioritize technical and on-page SEO improvements across multiple websites.
Conduct keyword and competitor research to identify content gaps and organic growth opportunities.
Collaborate with content teams to optimize existing pages and develop search-focused content briefs.
Improve internal linking, content relevance, and website architecture to support user needs and search visibility.
Evaluate backlink profiles and competitor strategies to identify opportunities to strengthen website authority.
Develop ethical link-building initiatives that support brand awareness and organic growth.
Monitor changes in the search landscape and recommend appropriate strategic adjustments.
Identify opportunities to improve user journeys, landing-page effectiveness, and conversion rates.
Collaborate with paid search, marketing, web development, and sales teams to align organic and paid search initiatives.
Use analytics and testing to evaluate the effectiveness of SEO recommendations and inform future priorities.