SEO Strategist

Finn Partners•, (Multiple States)

3d•$70,000 - $85,000•Remote

About The Position

Support the lead strategist on SEO and GEO strategy for a portfolio of agency clients, contributing to delivery from initial audits through reporting. This hands-on role spans keyword research, technical SEO improvements, and AI search visibility, with opportunities to take on more client-facing work as skills develop. The SEO Strategist supports retainer accounts while receiving mentorship from a lead strategist. The role works across PR, paid, social, and creative teams to integrate search into broader client strategies. Clients range across B2B and B2C, national and local, and regulated and consumer industries. The position covers content and on-page strategy, technical SEO, GEO and AI search visibility, measurement and reporting, and client delivery. The strategist is accountable for supporting retainer delivery, managing workload and timelines across multiple accounts, collaborating with other strategists, identifying growth opportunities, and supporting new-business audits. This is a remote-first role open anywhere in the U.S., with optional in-office days in Boston, Chicago, Detroit, Los Angeles, Nashville, New York, Portland, Washington, DC, and other locations. The anticipated salary is $70,000–$85,000, depending on experience and workplace location.

Requirements

At least 3 years of hands-on SEO experience, including at least 1 year in an agency or multi-client environment.
A track record of organic growth that can be explained with real numbers and the associated business impact.
Working fluency in Semrush or Ahrefs, Screaming Frog, Google Search Console, and GA4.
A clear, curious point of view on how AI is changing search.

Nice To Haves

Experience with Profound or another GEO/AI visibility platform, such as Semrush AI Toolkit, Peec AI, or Otterly.
Experience with local SEO and listing management tools such as Yext, BrightLocal, or Uberall.
Familiarity with digital PR or link earning.

Responsibilities

Build content strategies that attract qualified organic traffic and convert it into leads, sales, or bookings.
Map keywords to content types and search intent, planning content across a site to support the buyer journey.
Recommend on-page changes and page-template updates that allow important pages to provide richer, more useful content.
Use internal linking, topical depth, and site context to strengthen important pages.
Plan content for national, regional, and local audiences, including location pages and Google Business Profile optimization.
Identify content decay and keyword cannibalization and recommend refreshing, consolidating, or retiring pages.
Support technical SEO audits and provide findings and data for prioritized roadmaps based on impact, effort, and business value.
Apply technical SEO fundamentals, including title tags, meta descriptions, heading hierarchy, canonicals, redirects, XML sitemaps, and robots.txt.
Connect GEO work to SEO fundamentals such as AI crawler accessibility, structured data, and content that is easy to extract and cite.
Analyze the sources AI platforms cite in clients’ categories and develop strategy across owned pages, earned media, reviews, forums, and directories.
Research buyer prompts and questions across ChatGPT, Google AI Overviews and AI Mode, Perplexity, Gemini, Copilot, and Claude.
Keep current with changes in AI search and translate them into practical recommendations.
Report organic and AI search results in business terms such as pipeline, revenue, leads, bookings, or enrollments.
Explain targeting strategies in plain language using keyword intent and the buyer journey.
Present reporting outcomes to internal teams and attend client reporting sessions to build rapport.
Support SEO retainer delivery as a direct partner to client strategy leads.
Manage workload, hours, and timelines across multiple accounts to keep work on budget and on schedule.
Collaborate with other supporting strategists and foster teamwork and interdependency.
Identify growth opportunities within existing accounts and support new-business audits.