SEO/AEO Content Strategist

WuXi AppTec • ,

5d

About The Position

WuXi AppTec is seeking a hands-on, data-driven SEO/AEO Content Strategist to improve how corporate content is discovered, understood, and represented across search engines and AI-powered answer platforms. The position combines biopharma knowledge with expertise in search behavior, content optimization, and performance analysis.

WuXi AppTec provides R&D and manufacturing services to pharmaceutical, biotech, and medical device companies worldwide. The company describes itself as innovation-driven and customer-focused, helping partners advance healthcare products through cost-effective, efficient, socially responsible, and sustainable solutions.

The role works with scientific experts, editorial colleagues, and digital teams to develop and optimize scientifically accurate content, apply SEO/AEO practices, and measure the impact of content improvements. The job description also notes that employees may be asked to perform other job-related duties requested by Management.

Requirements

• Bachelor’s degree in life sciences, communications, digital marketing, or a related field, or equivalent relevant professional experience.
• At least 5 years of experience in SEO, content strategy, or content optimization.
• Demonstrated hands-on experience with AI-powered search and answer engine optimization (AEO).
• Experience developing and optimizing biopharma or life science content, with sufficient subject matter knowledge to write and edit accurately.
• Hands-on knowledge of SEO, content performance metrics, generative AI tools, and campaign measurement frameworks.
• Demonstrated ability to write credible and engaging content.
• Hands-on SEO/AEO experience and technical fluency to interpret tool findings and translate them into specific content improvements.
• Experience measuring content performance and assessing whether changes produce meaningful results.
• Strong editorial judgment and ability to explain complex scientific topics clearly to relevant audiences.
• Ability to collaborate effectively with scientific, marketing, and web teams.
• Familiarity with structured data and methods for monitoring visibility and citations across AI-powered platforms.
• Industry knowledge in biotech, pharma, CRO/CDMO, or scientific R&D services.
• Experience working in global teams across time zones and cultural contexts.
• Confidence managing stakeholders across marketing, scientific, executive, and operations functions.

Responsibilities

• Identify and prioritize content opportunities using SEO/AEO insights and an understanding of biopharma audiences.
• Write and refine scientifically accurate articles and web pages, improving clarity, structure, topic coverage, and discoverability.
• Apply SEO/AEO best practices, including search intent, content organization, internal linking, and structured content; collaborate on technical implementation where needed.
• Track the impact of changes on search visibility, citations, and relevant engagement metrics, and use data insights to guide further improvements.
• Work with scientific experts, editorial colleagues, and digital teams to implement improvements.
• Perform other job-related duties as requested by Management.

What This Job Offers

• Job Type: Full-time