Senior Manager, AEO & SEO Content Activation

Charles Schwab Inc.•Westlake, TX

3d•$140,000 - $170,000•Onsite

About The Position

Within Marketing Channel Strategy, the Answer Engine Optimization and Search Engine Optimization team works to strengthen how investors discover, understand, and engage with Schwab across search and AI-driven experiences. The team partners across Retail, Advisor Services, Workplace Services, and International to increase Schwab’s visibility and authority when people seek financial information. The Senior Manager, AEO & SEO Content Activation shapes and activates strategies to improve search visibility, AI discoverability, engagement, and measurable business outcomes. The role uses analytical thinking and sound decision-making to prioritize opportunities, establish governance and measurement approaches, and turn insights into scalable content and technical improvements. Success requires collaborative leadership across business units, content teams, affiliate marketing, public relations, social media, and other channel partners. The role adapts as AI-driven search evolves, tests emerging approaches, and translates complex findings into clear recommendations teams can act on. The selected candidate is expected to work on site in the specified location(s). The role is eligible for bonus or incentive opportunities in addition to the salary range.

Requirements

5+ years of experience managing enterprise-scale search engine optimization, including on-page, content, and technical SEO.
Bachelor’s degree in English, journalism, economics, finance, or a related field.
Experience developing digital content and marketing briefs.
Experience defining key performance indicators, evaluating performance, and translating data into actionable recommendations.
Knowledge of answer engine optimization and how AI answer engines surface and cite content.
Familiarity with content management systems, taxonomy, information architecture, and website governance.
Proficiency with PowerPoint, Excel, and Microsoft Office.
Demonstrated analytical thinking and problem-solving skills used to prioritize opportunities and make sound decisions.
Demonstrated communication and collaboration skills, including the ability to influence partners and build alignment across organizational boundaries.
Ability to adapt strategies, balance competing priorities, and drive outcomes in an evolving digital environment.

Nice To Haves

Experience in financial services or another highly regulated industry.
Experience with AI visibility and tracking platforms such as Profound.
Experience with SEO platforms such as Semrush, Google Search Console, or Clearscope.
Knowledge of Adobe Analytics or a comparable analytics platform.
Experience with Sanity or another headless content management system.
Experience with digital public relations, earned-media strategy, affiliate partnerships, publishers, or review sites.
Understanding of investing and personal finance.
Ability to translate strategic direction into clear, scalable requirements for content and channel partners.

Responsibilities

Shape and activate strategies to improve search visibility, AI discoverability, engagement, and measurable business outcomes.
Prioritize opportunities using analytical thinking and sound decision-making.
Establish governance and measurement approaches.
Translate insights into scalable content and technical improvements.
Collaborate across business units, content teams, affiliate marketing, public relations, social media, and other channel partners.
Adapt strategies as AI-driven search evolves and test emerging approaches.
Translate complex findings into clear recommendations that teams can act on.