SEO Content Specialist

The Finish Line • Boulder, CO

6h • Onsite

About The Position

JD Sports North America is seeking an SEO Content Specialist to improve search visibility, connect the brand with customers, and grow online performance. Reporting directly to the Senior SEO Strategist, this hands-on role turns search strategy into optimized website content and bridges content creation, technical execution, and merchandise management. The specialist collaborates with Merchandising and Content teams to optimize product, category, and landing-page copy and supports Answer Engine Optimization (AEO) initiatives by developing and structuring content for generative AI and conversational search. The role also involves learning and using backend content management and e-commerce tools, including CommerceTools and Amplience. The position calls for balancing data-driven insight with creative, customer-focused writing and exhibiting the company’s values of Customer, People, Winning, Community, and Financial Responsibility.

The position averages 40–45 hours per week, with hours varying according to business needs. It is based in a moderately noisy office setting. The pay range is $62,000–$72,000, with a 10% annual bonus target that may vary based on experience. Benefits include medical, dental, and vision coverage, a 401(k), sick leave, parental leave, and company-paid time off. The role requires regular attendance and punctuality. Reasonable accommodations may be made for employees with disabilities.

Requirements

• One to three years of hands-on experience in digital marketing, copy/content writing, or search engine optimization.
• Understanding of core SEO, AEO, and GEO principles, keyword research, and on-page optimization.
• Hands-on experience with Google Search Console and Conductor, or similar enterprise SEO tools such as BrightEdge or Searchmetrics.
• Ability and eagerness to learn backend e-commerce and content management tools such as CommerceTools, Amplience, or similar CMS platforms.
• Strong analytical skills to interpret performance data, along with cultural intuition to keep copy human, relevant, and engaging.
• Excellent communication skills to coordinate with merchandising, marketing, and technical teams.
• Ability to write structured, authoritative copy for human readers and AI language models.
• Ability to meet the stated physical demands, with reasonable accommodations as applicable.
• Punctuality and regular attendance consistent with company policies.

Responsibilities

• Write, update, and refine product descriptions, category landing pages, and educational website content to align with user intent, SEO best practices, and AI search visibility.
• Assist the Senior SEO Strategist with the AEO content strategy by developing and structuring articles intended to be indexed, cited, and recommended by large language models.
• Work with Merchandising to align keywords and copy strategy with product catalog priorities, promotions, and seasonal campaigns.
• Manage and update content in backend systems such as CommerceTools and Amplience; training on specific platforms will be provided.
• Partner with the Senior SEO Strategist to execute on-page optimizations aligned with the broader SEO/GEO roadmap.
• Monitor content performance using analytics and SEO platform tools, assess traffic growth and organic efficiency, and identify opportunities for copy refreshes or technical refinement.
• Integrate organic content with the overall digital customer journey so its tone, messaging, and search intent support paid, social, and brand channels.
• Exhibit JD Sports North America’s core values of Customer, People, Winning, Community, and Financial Responsibility.
• Maintain punctuality and regular attendance consistent with company policies.
• Perform additional duties outside the normal job scope when requested, in accordance with company policy.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k)
• Sick leave
• Parental leave
• Company-paid time off plan
• 10% annual bonus target, which may vary based on experience level

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed