Senior Brand Manager - Phony, Chloe Wine Collection, Cooper & Thief

The Wine Group•Pleasanton, CA

3d•$146,400 - $219,600

About The Position

The Senior Brand Manager will lead the development and execution of annual and long-term strategic marketing plans for Phony Negroni by St. Agrestis, Chloe Wine Collection, and Cooper & Thief. The role combines brand strategy, innovation, cultural relevance, commercial leadership, and business performance, with accountability for building distinctive brands and driving sustainable growth. The position calls for an innovative, growth-oriented brand builder who can develop opportunities from concept to market, lead and develop teams, influence cross-functional partners, and deliver high-quality execution. The role is part of The Wine Group’s marketing department and involves balancing strategic planning with hands-on execution across a diverse premium brand portfolio. The position operates in a professional office environment and requires frequent travel between a home office, corporate office, and vendor or agency sites, as well as travel to industry and company events 10–20% of the time. The employee must be able to lift and carry up to 50 pounds at varying frequencies.

Requirements

Bachelor’s degree in Marketing, Business, or a related field.
At least 8 years of progressive experience in brand management, marketing, innovation, or commercial leadership, with demonstrated success leading consumer brands and teams.
Experience managing premium consumer brands and a diverse portfolio, with accountability for growth, consumer relevance, pricing integrity, profitability, and long-term brand equity.
Demonstrated entrepreneurial mindset and ability to create programs, processes, or capabilities from the ground up with limited resources and incomplete information.
Ability to partner with Sales, distributors, retailers, e-commerce partners, agencies, and cross-functional stakeholders, and to influence without direct authority.
Strong strategic thinking and analytical skills, including the ability to turn consumer, cultural, customer, category, competitive, and financial data into actionable recommendations.
Excellent executive communication, presentation, and strategic storytelling skills, including the ability to explain complex issues clearly and succinctly.
Experience briefing and leading creative, media, social, experiential, e-commerce, public relations, and other agency partners.
People leadership experience, including setting priorities, coaching talent, providing feedback, and fostering an accountable, collaborative team environment.
High proficiency in Microsoft Office and ability to learn business analytics, planning, project management, and creative collaboration tools.
Ability to shift between strategic thinking and hands-on execution, manage multiple priorities, and meet strict deadlines in a fast-paced environment.
Excellent process orientation, organization, interpersonal, written, and verbal communication skills; exceptional attention to detail and discretion with confidential information.
Demonstrated reliability and punctuality, effectiveness in a team environment, curiosity, resourcefulness, and compliance with safety regulations and operating procedures.
Ability to travel frequently between home office, corporate office, and vendor or agency sites, and to travel to industry and company events 10–20% of the time.
Ability to lift and carry up to 50 pounds at varying frequencies.

Nice To Haves

MBA.
Experience in wine, spirits, non-alcoholic beverages, or consumer packaged goods, including familiarity with distributor, trade, retail, on-premise, and e-commerce dynamics.

Responsibilities

Develop and execute annual and long-range strategies for Phony Negroni by St. Agrestis, Chloe Wine Collection, and Cooper & Thief, setting priorities and action plans while protecting each brand’s positioning, equity, pricing integrity, and consumer relevance.
Identify white-space opportunities and develop new programs and capabilities, moving ideas from concept to market and making thoughtful tradeoffs to maintain progress.
Develop, implement, and assess integrated campaigns, partnerships, experiences, and content grounded in consumer insight and inspired by culture.
Lead agency and internal partners in creating distinctive marketing that builds awareness, relevance, trial, and loyalty.
Use consumer, customer, category, competitive, and financial data to assess performance, identify business drivers, and make strategic recommendations.
Balance volume, revenue, profitability, brand health, and long-term portfolio objectives across brands and channels.
Lead product, packaging, and portfolio innovation from opportunity identification through commercialization, working cross-functionally to address consumer or customer needs and strengthen brand equity.
Lead, coach, and develop a high-performing team by setting priorities, establishing accountability, and providing actionable feedback.
Translate complex issues and performance data into concise recommendations and compelling narratives for senior leaders and cross-functional partners.
Build processes, timelines, trackers, and follow-up routines to keep complex workstreams moving.
Lead cross-functional partners across Marketing, Sales, Finance, Operations, Supply Chain, Insights, Innovation, and Legal.
Partner with Sales, distributors, retailers, e-commerce partners, agencies, and other stakeholders; influence without direct authority.
Manage multiple priorities and meet strict deadlines while maintaining organization, attention to detail, reliability, and adherence to safety regulations and operating procedures.