Senior Brand Manager - Phony, Chloe Wine Collection, Cooper & Thief

The Wine Group•Pleasanton, CA

About The Position

The Senior Brand Manager will lead the development and execution of annual and long-term strategic marketing plans for Phony Negroni by St. Agrestis, Chloe Wine Collection, and Cooper & Thief. The role combines brand strategy, innovation, cultural relevance, commercial leadership, and business performance, with accountability for building distinctive brands and driving sustainable growth. The successful candidate brings an innovative, growth-oriented mindset and experience building premium consumer brands, pairing bold thinking with strong processes, attention to detail, and disciplined execution. The role also leads and develops teams, influences cross-functional partners, and turns ideas into high-quality execution. This position is responsible for developing and executing strategies and related tactics across the three brands. It requires entrepreneurial brand building, culture-inspired marketing, strategic business leadership, people management, and cross-functional influence. The position operates in a professional office environment and requires frequent travel between a home office, corporate office, and vendor or agency sites, as well as travel to industry and company events 10–20% of the time. The role requires the ability to lift and carry up to 50 pounds at varying frequencies. The posted hiring salary range is $146,400–$219,600; actual compensation depends on factors including experience, skills, knowledge, abilities, education, and other position-related factors.

Requirements

Bachelor’s degree in Marketing, Business, or a related field.
At least 8 years of progressive brand management, marketing, innovation, or commercial leadership experience, with demonstrated success leading consumer brands and teams.
Experience managing premium consumer brands and a diverse portfolio, with accountability for growth, consumer relevance, pricing integrity, profitability, and long-term brand equity.
Demonstrated entrepreneurial mindset and ability to create programs, processes, or capabilities from the ground up with limited resources and incomplete information.
Ability to partner with Sales, distributors, retailers, e-commerce partners, agencies, and cross-functional stakeholders and influence without direct authority.
Strong strategic thinking and analytical skills, including the ability to synthesize consumer, cultural, customer, category, competitive, and financial data into actionable recommendations.
Exceptional executive communication, presentation, and strategic storytelling skills, including the ability to communicate complex issues clearly and succinctly.
Experience briefing and leading creative, media, social, experiential, e-commerce, public relations, and other agency partners.
Demonstrated people leadership experience, including setting priorities, coaching talent, providing clear feedback, and creating an accountable, collaborative team environment.
High proficiency in Microsoft Office and ability to learn business analytics, planning, project management, and creative collaboration tools.
Ability to balance strategic thinking with hands-on execution, manage multiple priorities, and meet strict deadlines in a fast-paced environment.
Excellent process orientation, organization, interpersonal, written, and verbal communication skills, with exceptional attention to detail and discretion with confidential information.
Demonstrated reliability and punctuality, effectiveness in a team environment, curiosity, resourcefulness, and adherence to safety regulations and operating procedures.
Ability to travel frequently between home office, corporate office, and vendor or agency sites, and to industry or company events 10–20% of the time.
Ability to lift and carry up to 50 pounds at varying frequencies.

Nice To Haves

MBA.
Experience in wine, spirits, non-alcoholic beverage, or consumer packaged goods, including understanding distributor, trade, retail, on-premise, and e-commerce dynamics.

Responsibilities

Develop and execute annual and long-range strategies for Phony Negroni by St. Agrestis, Chloe Wine Collection, and Cooper & Thief.
Set priorities and action plans that drive growth while protecting each brand’s positioning, equity, pricing integrity, and consumer relevance.
Identify white-space opportunities, develop new programs and capabilities, and move ideas from concept to market, making thoughtful tradeoffs in ambiguous situations.
Develop, implement, and assess integrated campaigns, partnerships, experiences, and content grounded in consumer insight and inspired by culture.
Lead agency and internal partners in developing distinctive marketing that builds awareness, relevance, trial, and loyalty.
Use consumer, customer, category, competitive, and financial data to assess performance, identify business drivers, and make strategic recommendations.
Balance volume, revenue, profitability, brand health, and long-term portfolio objectives across brands and channels.
Lead product, packaging, and portfolio innovation from opportunity identification through commercialization, partnering across functions to meet consumer or customer needs and strengthen brand equity.
Lead, coach, and develop a high-performing team by setting priorities, establishing accountability, and providing actionable feedback.
Translate complex issues and performance data into concise recommendations and compelling narratives for senior leaders and cross-functional partners.
Build processes, timelines, trackers, and follow-up routines to keep complex workstreams on track.
Lead and coordinate partners across Marketing, Sales, Finance, Operations, Supply Chain, Insights, Innovation, and Legal.
Partner with Sales, distributors, retailers, e-commerce partners, agencies, and other stakeholders, including influencing without direct authority.
Meet strict deadlines, manage multiple priorities, maintain confidentiality, and follow safety regulations and operating procedures.