Senior Brand Manager, Trade

Abbott • Alameda, CA

3d • Onsite

About The Position

The Senior Brand Manager, Trade works in Abbott’s Diabetes Care division in Alameda, California. The role develops and executes trade marketing strategies in partnership with Brand Marketing, Sales, and retail customers to drive sales growth, customer engagement and retention, and promotional effectiveness through data-driven planning and analysis. The position supports products and sensing technology that help people with diabetes monitor and manage their health.

The role serves as the liaison between Brand Marketing and Sales, develops annual trade marketing plans, owns trade-related value and retention programs, and supports national and regional retailer accounts. It analyzes retailer and sales data, manages trade marketing budgets, measures return on investment, and monitors market and competitive activity to inform strategy. The position involves travel approximately 15% of the time and reports no medical surveillance requirement.

Requirements

• Bachelor’s degree in Business, Marketing, Finance, or a related field.
• At least 4–6 years of experience in Trade Marketing, Category Management, Pharma/Med Device Marketing, Shopper Marketing, or Commercial Strategy.
• Proven success developing and executing customer and channel growth strategies.
• Experience supporting major retailer accounts and collaborating closely with sales organizations.
• Strong analytical and financial acumen, including promotional and ROI analysis.
• Demonstrated ability to influence cross-functional teams and lead key business initiatives.
• Excellent communication, presentation, and relationship-management skills.
• Customer-centric mindset.
• Strong analytical skills and ability to translate consumer and sales insights into actionable business strategies.
• Strong business acumen and strategic thinking.
• Excellent communication, storytelling, and influencing skills.
• Proven ability to build and maintain strong retailer and internal cross-functional relationships.
• Results-oriented, proactive, and comfortable operating in a fast-paced environment.
• Strong project management and organizational capabilities.

Nice To Haves

• MBA or advanced degree in Business or a related field.
• 7 or more years of experience.
• Experience in health-tech, consumer healthcare, pharmaceuticals, medical devices, or other regulated consumer industries.
• Experience working with pharmacy, retail, or eCommerce channels.
• Demonstrated success launching new products and scaling commercial programs across multiple channels.
• Experience developing pharmacy channel strategies and customer-facing category stories that influence retailer decision-making and accelerate growth.

Responsibilities

• Serve as the primary liaison between Brand Marketing and Sales to align marketing initiatives, trade programs, and customer programs.
• Develop and execute annual trade marketing strategies that support business priorities, retail calendars, and growth objectives.
• Own trade marketing value stories and retention programs to increase sales, retention, and customer engagement.
• Support national and regional retailer accounts by partnering with the account team on joint business planning, promotional strategies, and customer-specific growth initiatives.
• Analyze retailer and sales data to identify opportunities and optimize promotional effectiveness.
• Manage trade marketing budgets, measure program ROI, and recommend adjustments to improve performance.
• Monitor competitive activity, customer trends, and market dynamics to inform strategy and drive growth.

Benefits

• Potential eligibility for free medical coverage in the Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• Retirement savings plan with a high employer contribution.
• Tuition reimbursement.
• Freedom 2 Save student debt program.
• FreeU education benefit, an affordable and convenient path to earning a bachelor’s degree.
• Career development opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior