Brand & Channel Marketing Manager, Industrial Wood

Sherwin-Williams • Cleveland, OH

6d • Onsite

About The Position

This role leads brand and channel management and business development across key brands in the Industrial Wood portfolio. The brands serve cabinet, furniture, architectural millwork, and other wood OEM shops directly and through external distributors throughout the U.S. and Canada. The position requires an experienced marketing leader with customer-facing and project execution skills to help accelerate growth, market share, and profitability.

The role is based at Sherwin-Williams’ Cleveland Global Headquarters and is not remote or hybrid. It requires up to 20% travel. The position is eligible for bonus, commissions, and long-term incentive compensation awards based on performance and subject to the terms of applicable Company plans. The role involves contact with employees and access to confidential, proprietary, or valuable information; a criminal history review is required to protect the Company, its operations, reputation, staff, and business relationships.

Requirements

• Must be at least 18 years of age.
• Must be legally authorized to work in the country of employment without current or future employment visa sponsorship.
• Bachelor’s degree or higher.
• At least five years of brand and channel marketing experience, with a successful record of driving sales and profitability growth.
• Experience with national marketing programs sold through diverse channels.
• Experience translating insights into strategic plans and market-facing initiatives.
• Experience building relationships with internal and external sales partners and end-use customers.
• Significant experience creating and executing strategic initiatives.

Nice To Haves

• Bachelor’s degree or higher in Marketing or another business concentration.
• MBA.
• Multi-channel experience.
• Business-to-business (B2B) industrial marketing or sales experience.
• Coatings industry knowledge.
• Significant experience creating and executing strategic growth initiatives, including new product innovation and location expansion.

Responsibilities

• Document and present brand plans covering brand mission, objectives, internal and external assessments, product roadmaps, channel strategy, initiatives, and digital and other brand communication strategies.
• Lead research and voice-of-customer initiatives to gather market and competitive insights.
• Partner with Sales, Product Management, Marketing Communications, and R&D to gather internal insights and align teams with brand plans.
• Lead regular business updates covering results, initiative progress, and market updates and insights.
• Manage annual marketing budgets and spending accountability.
• Manage the associated products portfolio and drive strategy across all channels.
• Document annual brand communications plans and drive project execution through the Marketing Communications team.
• Lead decisions about the marketing merchandise program, mobile showrooms, loyalty programs, and other support programs.
• Lead and support annual planning and quarterly review discussions to secure new launches, expand programs, and improve sales performance.
• Apply market insights to identify growth opportunities and remove barriers to conversion.
• Develop and implement performance scorecards to track growth targets and alignment with strategic priorities.
• Equip internal teams and partners with selling tools, training, and digital assets to accelerate conversion and revenue.
• Partner with Marketing Communications to deliver sales materials that strengthen the sales story and improve field execution.

Benefits

• Performance-based bonus eligibility.
• Commission eligibility.
• Long-term incentive compensation awards based on performance and subject to applicable Company plans.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager