Brand & Channel Marketing Manager, Industrial Wood

Sherwin-Williams • Cleveland, OH

6d • $108,531 - $140,086 • Onsite

About The Position

This role leads brand and channel management and business development for key brands in Sherwin-Williams’ Industrial Wood portfolio. The brands serve cabinet, furniture, architectural millwork, and other wood OEM shops through direct sales and external distributors across the U.S. and Canada. The position calls for an experienced marketing leader with customer-facing and project execution skills to accelerate growth, market share, and profitability. The role is based at Sherwin-Williams’ Cleveland Global Headquarters and is not remote or hybrid. It requires up to 20% travel. The position is eligible for performance-based bonus, commissions, and long-term incentive compensation awards, subject to applicable company plans.

Requirements

• Must be at least 18 years of age.
• Must be legally authorized to work in the country of employment without current or future employment visa sponsorship.
• Bachelor’s degree or higher.
• At least five years of brand and channel marketing experience with a successful track record of driving sales and profitability growth.
• Experience with national marketing programs sold through diverse channels.
• Experience translating insights into strategic plans and market-facing initiatives.
• Experience developing relationships with internal and external sales partners and end-use customers.
• Significant experience creating and executing strategic initiatives.

Nice To Haves

• Bachelor’s degree or higher in Marketing or another business concentration.
• MBA.
• Multichannel experience.
• Business-to-business industrial marketing or sales experience.
• Coatings industry knowledge.
• Significant experience creating and executing strategic growth initiatives, including new product innovation and location expansion.

Responsibilities

• Create and present brand plans covering brand mission, objectives, assessments, product roadmaps, channel strategy, initiatives, and communication strategies.
• Lead research and voice-of-customer initiatives to gather market and competitive insights.
• Partner with Sales, Product Management, Marketing Communications, and R&D to gather insights and align teams with brand plans.
• Lead regular business updates covering results, initiative progress, and market insights.
• Manage annual marketing budgets and spending accountability.
• Manage the associated products portfolio and drive strategy across channels.
• Document annual brand communications plans and drive execution through the Marketing Communications team.
• Lead decisions on marketing merchandise, mobile showrooms, loyalty programs, and other support programs.
• Lead and support annual plans and quarterly business reviews to secure launches, expand programs, and improve sales performance.
• Apply market insights to identify growth opportunities and remove barriers to conversion.
• Develop and implement performance scorecards to track growth targets and strategic priorities.
• Provide internal teams and partners with selling tools, training, and digital assets to accelerate conversion and revenue.
• Partner with Marketing Communications to develop sales materials that strengthen the sales story and field execution.

Benefits

• The role is eligible for performance-based bonus, commissions, and long-term incentive compensation awards, subject to applicable company plans.
• The company describes benefits covering retirement, health care, total well-being, and commuting; eligibility and offerings are available through the company benefits site.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager