Marketing Manager Jobs

About The Position

Requirements

• 3-5 years in Communications, Marketing, Public Relations, or other field related experience.
• Computer literate, comfortable with applications such as Outlook, Microsoft software, and design tools (such as Canva and Adobe applications).
• 1-2 years in paid advertising experience.
• 1-2 years in working with external partners.
• Understands social media KPIs and application to overall strategy.
• Displays knowledge and understanding of social media platforms relevant for industry, such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, etc.
• Has creative eye for capturing quality photography/videos and ability to make minor edits.
• Perform job functions with attention to detail, speed, and accuracy, and can pick up new tools quickly.
• Maintains exceptional communications skills that effectively communicates information and ideas through verbal, written, and visual format.
• Takes ideas and sees them through. Follows directions thoroughly, multitasks well and practices superior time management.
• Is a team player with the confidence to take the lead in content development, creation and editing of content, online reputation management, and capturing on-site activations.
• Can easily and naturally promote brand advocacy through relationships, online and off.
• Demonstrates winning social customer service techniques being a clear thinker, remaining calm, resolving problems using good judgment, empathy, patience, advocacy and conflict resolution.
• Maintains personal social media profiles in a professional manner.

Nice To Haves

• Previous experience of managing business social media profiles.
• Previous experience in the hospitality industry.
• Previous experience in public relations.
• Knowledge of online marketing and good understanding of major marketing channels.
• Previous experience with social media software such as Facebook Business Manager other social media dashboards.

Responsibilities

• Lead, mentor and support Marketing Curator, providing strategic direction and ensure that all marketing channels are cohesive and adhere to an omni-channel marketing approach.
• Foster collaboration between marketing, sales, operations, and F&B teams to ensure alignment on marketing initiatives and timely deliverables.
• Develop and execute comprehensive marketing plans tailored to the needs of the property while aligning with corporate marketing goals.
• Regularly review marketing strategies, assessing performance, identifying opportunities, and implementing innovative solutions to enhance guest engagement and revenue.
• Manage marketing budget and resources effectively, ensuring maximum efficiency and effectiveness in all marketing activities.
• Collaborate with sales, operations, and other departments to align marketing efforts with overall business goals.
• Apply effective project management skills and processes to stay organized and on track with marketing tasks, timelines, and deliverables.
• Report on overall marketing efforts routinely.
• Lead property marketing meetings routinely.
• Supervise the development and execution of social media strategies, ensuring high-quality content and consistent engagement across platforms.
• Monitor and analyze digital marketing metrics (e.g., website traffic, social media engagement) to refine campaigns and achieve marketing goals.
• Report on paid advertising performance.
• Oversee website content to ensure timely updates, accuracy, and content improvements.
• Work with revenue and leadership team to create strategic, seasonal hotel packages designed to highlight property USPs.
• Lead initiatives to grow brand visibility in local markets through targeted campaigns, partnerships, and PR efforts.
• Identify and develop relationships with local partners, including media, local businesses, community organizations and community VIPs.
• Oversee local advertising strategy, creative deliverables and ROI.
• Serve as marketing champion for on-site activations including the design and distribution of marketing material physically and digitally.
• Manage process of design projects and implementation of on-site marketing touchpoints such as brand collateral and general marketing material.
• Cultivate and increase local partnerships through events, sponsorships, giveaways, etc.
• Develop and expand media/influencer outreach and partnership efforts working with local Convention and Visitors Bureau as often as possible.
• Lead and coordinate efforts for public relations.
• Leverage available brand affiliated marketing support resources.
• Track and report on the performance of marketing initiatives.
• Present insights and recommendations to corporate leadership and hotel general manager.
• Maintain accurate records of budgets, timelines, and results of the property’s marketing efforts.