Brand Manager - Pediatric Marketing Design - Nutrition - Columbus, OH

Abbott Laboratories • Columbus, OH

9d • $99,300 - $198,700 • Onsite

About The Position

The Brand Manager - Pediatric Marketing Design position is based in Columbus, Ohio, within Abbott’s Nutrition Division. The role supports the translation of brand strategy into measurable commercial results across retail channels. It combines analytical and business partnership capabilities with marketing acumen to identify growth opportunities, optimize investments, and contribute to profitable market share growth.

The Brand Manager supports commercial analytics, performance measurement, pricing architecture, assortment optimization, and demand forecasting for the Similac portfolio. The role uses consumer, shopper, syndicated, financial, and retail performance data to identify opportunities, inform decisions, and support profitable growth. Success requires connecting insights to business actions and collaborating effectively with cross-functional partners to deliver portfolio objectives.

Requirements

• Bachelor of Science or Bachelor of Arts in Marketing, Business, Communications, or a related field.
• At least 5 years of brand management, consumer marketing, digital marketing, or commercialization experience within CPG, healthcare, food, beverage, or related industries.
• Demonstrated experience leading cross-functional teams and managing complex projects with multiple stakeholders.
• Experience developing and executing integrated marketing campaigns across digital and traditional channels.

Nice To Haves

• MBA or advanced degree.
• Strong analytical capabilities, with experience using consumer, market, retail, and business performance data to drive decision-making.
• Experience leading product launch or commercialization initiatives.
• Familiarity with medical, legal, and regulatory review processes.
• Experience with consumer segmentation, audience targeting, and omnichannel marketing strategies.

Responsibilities

• Own successful commercialization and scaled market launches of new innovations, leading cross-functional planning, demand forecasting, and P&L management.
• Support new product launches through go-to-market plans, activation strategies, and retail support programs.
• Develop and execute integrated marketing strategies to drive brand growth, consumer engagement, and portfolio performance across pediatric nutrition products.
• Lead integrated agency team planning and execution, aligning creative, media, digital, shopper, PR, and experiential partners.
• Manage medical, legal, and regulatory review processes, including new claims and promotional material creation and approvals.
• Support the planning and execution of consumer-facing events and experiential activations.
• Develop seasonal and limited-time offering strategies to drive consumer engagement and category growth, including consumer insight generation, activation planning, and integrated amplification across digital, social, influencer, and shopper channels.
• Manage external and in-house agencies on creative, production, and deployment of communication materials, ensuring quality delivery and timely execution with cross-functional teams.

Benefits

• Employees may qualify for free medical coverage in the Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• Retirement savings plan with high employer contribution.
• Tuition reimbursement.
• Freedom 2 Save student debt program.
• FreeU education benefit, an affordable and convenient path to earning a bachelor’s degree.
• Career development opportunities with an international company.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level