Brand Manager - Pediatric Marketing Design - Nutrition - Columbus, OH

Abbott • Columbus, OH

9d • Onsite

About The Position

The Brand Manager - Pediatric Marketing Design position is based in Columbus, Ohio, within Abbott’s Nutrition Division. The role translates brand strategy into measurable commercial results across retail channels and supports commercial analytics, performance measurement, pricing architecture, assortment optimization, and demand forecasting for the Similac portfolio. The Brand Manager uses consumer, shopper, syndicated, financial, and retail performance data to identify opportunities, inform business decisions, optimize investments, and support profitable market-share growth. The position calls for analytical judgment, the ability to connect insights to business actions, and collaboration with cross-functional partners.

The role also supports the commercialization and launch of new products, integrated marketing strategies and campaigns, agency planning and execution, consumer-facing events, and seasonal or limited-time offerings. It manages creative and communication materials and coordinates applicable medical, legal, and regulatory reviews. This is an on-site role in Columbus, Ohio, with travel stated as 5% of the time. Abbott will not provide sponsorship for this role.

Requirements

• Bachelor of Science or Bachelor of Arts degree in Marketing, Business, Communications, or a related field.
• At least 5 years of brand management, consumer marketing, digital marketing, or commercialization experience within CPG, healthcare, food, beverage, or related industries.
• Demonstrated experience leading cross-functional teams and managing complex projects with multiple stakeholders.
• Experience developing and executing integrated marketing campaigns across digital and traditional channels.
• Strong analytical mindset and ability to connect insights to business actions.
• Ability to collaborate effectively with cross-functional partners.
• Able to work on-site in Columbus, Ohio; the role is not remote.
• Sponsorship of any kind, including OPT, will not be provided.

Nice To Haves

• MBA or advanced degree.
• Strong analytical capabilities and experience using consumer, market, retail, and business performance data to drive decision-making.
• Experience leading product launch or commercialization initiatives.
• Familiarity with medical, legal, and regulatory review processes.
• Experience with consumer segmentation, audience targeting, and omnichannel marketing strategies.

Responsibilities

• Own the successful commercialization and scaled market launch of new innovations, leading cross-functional planning, demand forecasting, and P&L management.
• Support new product launches through development of go-to-market plans, activation strategies, and retail support programs.
• Develop and execute integrated marketing strategies to drive brand growth, consumer engagement, and portfolio performance across pediatric nutrition products.
• Lead integrated agency team planning and execution, aligning creative, media, digital, shopper, PR, and experiential partners.
• Manage medical, legal, and regulatory review processes, including new claims and promotional materials creation and approvals.
• Support planning and execution of consumer-facing events and experiential activations.
• Develop seasonal and limited-time offering strategies to drive consumer engagement and category growth, including insight generation, activation planning, and integrated amplification across digital, social, influencer, and shopper channels.
• Manage external and in-house agencies on creative, production, and deployment of communication materials, ensuring quality delivery and timely execution with cross-functional teams.
• Support commercial analytics, performance measurement, pricing architecture, assortment optimization, and demand forecasting for the Similac portfolio.
• Use consumer, shopper, syndicated, financial, and retail performance data to identify opportunities and inform decisions.

Benefits

• Career development opportunities with an international company.
• Potential eligibility for free medical coverage in the Health Investment Plan PPO medical plan in the next calendar year.
• Retirement savings plan with high employer contribution.
• Tuition reimbursement.
• Freedom 2 Save student debt program.
• FreeU education benefit, an affordable and convenient path to earning a bachelor’s degree.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager