Associate Brand Manager, Similac Delivery & Performance - Nutrition - Columbus, OH

Abbott Laboratories • Columbus, OH

5d • $78,000 - $156,000 • Onsite

About The Position

The Associate Brand Manager, Similac Delivery & Performance position is based in Columbus, Ohio, within Abbott’s Nutrition Division. The role supports translating brand strategy into measurable commercial results across retail channels, using analytical and business partnership capabilities. The Associate Brand Manager supports commercial analytics, performance measurement, pricing architecture, assortment optimization, and demand forecasting for the Similac portfolio. The role uses consumer, shopper, syndicated, financial, and retail performance data to identify opportunities, inform decisions, and support profitable growth. It requires analytical thinking, the ability to connect insights to business actions, and collaboration with cross-functional partners to meet portfolio objectives.

The position serves as a business performance lead for Similac, developing actionable growth strategies and data-driven recommendations to increase revenue, profitability, and market share. It supports forecasting, scenario planning, demand projections, pricing and promotional analyses, assortment optimization, distribution and channel expansion, and trade and shopper investment evaluation. The role also partners on retailer strategies, innovation and product launches, business planning, and executive-level recommendations and presentations.

This is an on-site role and is not remote. Abbott does not offer sponsorship or relocation assistance for this role.

Requirements

• BA/BS degree required, preferably in Marketing, Business, Economics, Analytics, or a related field.
• 2–5 years of experience in Brand Management, Commercial Strategy, Revenue Growth Management, Category Management, or Consumer-Packaged Goods Marketing.

Nice To Haves

• MBA strongly preferred.
• Experience with forecasting, demand planning, profitability analysis, and business performance management.
• Experience analyzing syndicated data sources such as Circana/IRI, Nielsen, Numerator, retailer POS data, and shopper insights.
• Strong financial acumen, including P&L management, pricing analysis, ROI optimization, and trade investment evaluation.
• Exceptional communication, presentation, and executive storytelling capabilities.

Responsibilities

• Translate data, insights, and market trends into actionable Similac growth strategies.
• Analyze consumer, shopper, retailer, and syndicated data to identify consumption drivers, growth opportunities, risks, and market dynamics.
• Develop data-driven recommendations to maximize revenue, profitability, and market share.
• Support business forecasting, scenario planning, and demand projections for financial and operational decision-making.
• Analyze pricing elasticity, promotional effectiveness, assortment optimization, and retail performance.
• Evaluate distribution and whitespace opportunities and channel expansion strategies.
• Optimize trade and shopper marketing investments through ROI analysis, performance measurement, and post-event evaluations.
• Partner with Sales and Category Leadership to develop retailer strategies and customer-facing growth stories.
• Translate brand positioning and marketing strategies into retail programs that drive consumer conversion and customer growth.
• Partner with Innovation teams on product launches, including business cases, launch analytics, pricing recommendations, and commercialization planning.
• Develop executive-level recommendations supported by analytics and strategic rationale.
• Assist with National Sales Meeting content, business planning materials, and senior leadership presentations.
• Collaborate with Marketing, Sales, Finance, Supply Chain, Insights & Analytics, R&D, Regulatory Affairs, Shopper Marketing, and Executive Leadership.
• Influence senior stakeholders through fact-based recommendations and strategic storytelling, and build cross-functional alignment for growth initiatives and business priorities.

Benefits

• Career development opportunities with an international company.
• Employees may qualify for free medical coverage in the Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• Retirement savings plan with high employer contribution.
• Tuition reimbursement.
• Freedom 2 Save student debt program.
• FreeU education benefit, offering an affordable and convenient path to a bachelor’s degree.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level