Senior Manager, Customer & Shopper Marketing, Natrol

Vytalogy Wellness, LLC•UNAVAILABLE, UNAVAILABLE

9d•Remote

About The Position

The Senior Manager, Customer & Shopper Marketing will lead customer and channel marketing strategies for Natrol across Mass, Grocery, Club, Drug, and other priority retail channels. This role translates national brand strategies into customer-specific programs that build awareness, increase household penetration, drive velocity, and grow market share. It serves as a strategic marketing partner to Sales Planning and customer-facing Sales leaders. The role develops customer and channel strategies and programs across in-store, digital, and omnichannel touchpoints; leads customer marketing plans and annual investments exceeding $5 million; and oversees shopper programs, retailer media strategy, agencies, budgets, and program performance. It uses shopper, category, retailer, and syndicated data to guide decisions and measures program outcomes against established KPIs. Customer programs must remain consistent with Natrol's brand strategy and approved claims.

Requirements

Bachelor's degree in Marketing, Business, or a related field.
6+ years of progressive CPG customer marketing, shopper marketing, retailer media, or related experience.
Demonstrated experience managing significant customer marketing budgets.
Strong understanding of Mass, Grocery, Club, and Drug retail channels.
Experience with retailer media networks and omnichannel shopper activation.
Strong analytical, financial, and cross-functional leadership skills.

Nice To Haves

Experience with NielsenIQ, Circana, retailer data, or similar tools.
Consumer health, wellness, or VMS experience.

Responsibilities

Develop annual customer and channel marketing strategies aligned with Natrol's brand and commercial priorities.
Translate brand strategies into customer-specific programs across in-store, digital, and omnichannel touchpoints.
Lead customer marketing plans and manage annual investments exceeding $5 million.
Develop shopper programs, including retailer media, displays, point-of-sale materials, couponing, and customer-specific activations.
Partner with Sales to identify customer and channel opportunities and develop solutions that drive profitable growth.
Use shopper, category, retailer, and syndicated data to inform strategies and investment decisions.
Establish program KPIs and evaluate incremental sales, market share, engagement, and return on investment.
Lead retailer media strategy in partnership with Sales, eCommerce, and agency partners.
Manage shopper marketing agencies, scopes of work, budgets, and performance.
Ensure customer programs are consistent with Natrol's brand strategy and approved claims.