Senior Specialist Shopper Marketing

Nestle Operational Services Worldwide SA•Loveland, OH

12d•$87,337 - $131,548

About The Position

The Shopper Marketing Senior Specialist builds and executes end-to-end strategic marketing plans for Nestlé Frozen brands at opportunity regional accounts. The role develops omnichannel branded experiences, both online and in-store, that engage shoppers, excite merchants, and build Frozen brands. It is accountable for measurable outcomes across awareness, consideration, and conversion KPIs. The specialist partners with Sales Customer Account Managers, the Media Knowledge Center, Brand Marketing, Revenue Growth Management, agencies, and other cross-functional teams. The role reports to the Senior Manager, Shopper Marketing, Frozen Division, who oversees strategic plans and helps refine customer campaign activations. The role supports annual planning and owns execution of shopper marketing plans for assigned regional retailers. It also supports budget planning and administration, develops retail digital media recommendations, monitors campaign performance, and presents business-focused updates and recommendations. The position requires effective collaboration and communication within a large, matrixed organization.

Requirements

Bachelor’s degree required.
At least 2 years of experience in Shopper, Customer, Omni, or Brand Marketing; experience in a CPG organization is preferred.
Strong financial acumen and exposure to budgeting systems and reporting tools.
Ability to function effectively within large teams and complex, matrixed organizations.
Strong attention to detail, bias to action, and follow-through.
Ability to partner with a direct manager to review approaches, secure buy-in, and proactively elevate risks and considerations.
Strong measurement and budgeting skills.
Ability to manage external agency partners productively with empathy and accountability.
Strong communication and collaboration skills, including proactively informing, following up, seeking solutions, and working collaboratively.

Nice To Haves

MBA preferred.
Marketing experience within a CPG organization.
Ability to identify opportunities to amplify brand consideration, win share, and improve established processes.

Responsibilities

Support annual plan development and own execution of shopper marketing plans for assigned regional retailers, using shopper and retailer insights across key shopping touchpoints.
Coordinate day-to-day agency and vendor workstreams, including briefs, feedback, timelines, and adherence to brand standards.
Build integrated physical and digital campaign recommendations aligned with brand objectives and retailer opportunities.
Track campaign performance and summarize results and learnings for manager and cross-functional review.
Maintain productive agency relationships to support execution, optimization, and understanding of evolving retail media capabilities.
Develop selling tools and presentation materials that help Sales partners win distribution, display, and merchandising, and unlock incremental investment opportunities.
Support annual budget development by translating brand priorities, growth goals, shopper insights, and retailer opportunities into recommended investment plans.
Help ensure investment recommendations are disciplined, objective-based, and informed by performance expectations and available ROI indicators.
Manage day-to-day budget tracking, forecasting inputs, invoice processing, and reconciliation for working and non-working dollars with the manager, Finance, and agency partners.
Communicate budget implications, trade-offs, and timing considerations related to investment changes.
Reconcile forecasted expenses with invoice actuals and agency scopes to support accuracy, compliance, and financial accountability.
Develop retail digital media recommendations with the direct manager using on-site, off-site, audience-targeting, and commerce media best practices.
Apply keyword, sponsored product, bidding, dayparting, and digital shelf fundamentals to support always-on plans and key drive-time flights.
Partner with search, media, cross-functional stakeholders, and agencies to support annual planning, monitor performance, recommend optimizations, and drive e-commerce growth and positive ROI.
Build credibility and move work forward through shopper marketing knowledge, influence, curiosity, and clear communication.
Develop partnership-oriented ways of working with agencies, Brand, Sales, Media, Insights, Finance, and fellow Shopper Marketers.
Prepare and present clear, business-focused updates and recommendations for Joint Business Planning, retailer line reviews and sales meetings, incremental investment requests, and annual brand planning.