Shopper Marketing Manager

Everyday Dose Inc.

9h • $110,000 - $130,000 • Remote

About The Position

Everyday Dose is hiring a Shopper Marketing Manager to own shopper marketing across its conventional and regional grocery accounts, including Kroger and its banners, Publix, Hy-Vee, Raley’s, Dierbergs, Fareway, and other regional retailers. Reporting to the VP, Product & Retail Marketing, this individual contributor will develop and execute account-specific shopper marketing plans and budgets, covering promotions, retail media, in-store programs, demos, retailer content, and creator activations. The role is fully remote and open to candidates based in the U.S., with approximately 10% travel for store visits, trade shows, and team gatherings.

The manager will work closely with Sales to translate account priorities into shopper programs and partner with Field Marketing, Brand, Finance, and agency partners. The role combines strategic planning and measurement with hands-on execution to ensure programs launch successfully and deliver measurable results. Success includes taking ownership of grocery account plans and budgets, building effective cross-functional relationships, ensuring clear promotional and in-store calendars, and using retail data and performance insights to guide investment and support sustainable retail growth.

Requirements

• 5–8 years of shopper marketing or retail marketing experience within a CPG brand or shopper marketing agency.
• Hands-on conventional grocery experience, including major accounts such as Kroger or similar retailers and regional grocery accounts such as Publix or comparable banners.
• Food and beverage CPG experience.
• Experience building shopper marketing plans and owning budgets across multiple programs and retailer accounts.
• Working knowledge of retail media and offer platforms, with experience using Kroger 84.51 or similar networks.
• Comfort working with SPINS or similar retail data and translating performance into business recommendations.
• Familiarity with retailer portals, brand page and content tools, and influencer or creator programs.
• Strong analytical skills, including evaluating promotional effectiveness and making budget allocation decisions.
• Strategic thinking and ability to connect shopper programs to broader account and brand objectives.
• Strong visual judgment to assess whether shopper marketing materials and retailer content are clear, compelling, and on brand.
• Clear, confident communication and ability to work effectively with Sales and cross-functional partners.
• Highly organized, with the ability to manage multiple retailers, programs, deadlines, budgets, and stakeholders simultaneously.
• Comfort operating in a fast-moving, high-growth environment with shifting priorities and hands-on execution.
• Proficiency in Google Workspace and Excel.
• Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience.

Nice To Haves

• Experience with food and beverage CPG within a mid-sized or high-growth consumer brand.

Responsibilities

• Build shopper marketing strategies, annual plans, and budgets for each grocery account, including the marketing portion of joint business plans and account-specific launch strategies.
• Develop promotional and in-store calendars with Sales and Finance, including digital coupons, aisle offers, signage, displays, and other account-specific programs.
• Build shopper marketing toolkits and activation plans for new product launches across grocery accounts.
• Lead retail media programs across platforms such as Kroger 84.51 and other retailer media networks, in partnership with media partners.
• Manage retailer brand pages, product page copy, and supporting content in accordance with Everyday Dose brand guidelines.
• Lead influencer and creator programs for retail accounts, including briefing, creator selection, content development, and performance measurement in partnership with the Brand team.
• Set demo priorities with Field Marketing and manage programs such as Catalina and Inmar across regional retailers.
• Track shopper marketing spending and accruals with Finance and make investment allocation decisions.
• Analyze program and promotional results, including SPINS data, and develop recommendations for future investment and activation.
• Keep account managers informed before programs launch and bring performance results and learnings into retailer line reviews.
• Partner with Sales, Field Marketing, Brand, Finance, and agencies to keep programs aligned, on brand, and progressing.
• Manage multiple retailer programs, deadlines, budgets, and stakeholders while balancing strategy with hands-on execution.

Benefits

• Medical, vision, dental, and prescription plan coverage for team members working 32 or more hours per week; the company covers 75% of employee premiums.
• Company-sponsored 401(k) plan with a match of up to 80% of contributions, capped at 5% of salary, eligible from the first day of the fourth month of employment.
• A $500 monthly wellness credit through JOON for salaried employees.
• Access to Helpr, a backup childcare and family support platform with vetted caregivers.
• 10% bonus eligibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level