Manager, Shopper Insights

Keurig Dr Pepper•Frisco, TX

3d•$96,800 - $140,000•Hybrid

About The Position

The Manager, Shopper Insights brings the voice of the shopper into decisions shaping KDP brands, categories, and customer strategies. The role leads research across the omni path to purchase, translating shopper attitudes, motivations, and behaviors into actions that influence strategy, execution, and shopper experiences. The manager selects appropriate primary, secondary, and analytical approaches to address complex business questions, turns evidence into compelling stories, and builds credibility with internal teams, retail partners, and foodservice customers. Based at KDP’s Frisco, Texas headquarters, this hybrid role requires working in the office three days per week and travel of less than 10%. It offers visibility across brands, categories, channels, and customers, with responsibility for moving work from business questions to insights and marketplace action.

Requirements

Bachelor’s degree in a related field such as Business, Marketing, Economics, Psychology, or Sociology, or equivalent experience.
3–8 years of hands-on shopper, consumer, or market research experience, with demonstrated ownership of research from business question through recommendation.
Proficiency in Word, Excel, and PowerPoint.
Ability to design, manage, analyze, and communicate primary research tied to specific business decisions.
Experience with quantitative and qualitative research methods and the judgment to select an appropriate method for the question.
Curiosity, resourcefulness, and ability to structure ambiguous questions, manage multiple priorities, and maintain rigor and attention to detail.

Nice To Haves

MBA in Marketing or Marketing Research.
Client-side or manufacturer-side research experience.
Experience with methods such as mobile surveys, virtual shopping and shelf testing, optimization or conjoint and other discrete-choice approaches, path-to-purchase research, ethnography, positioning, segmentation, packaging, and consumer tracking.
Experience using syndicated, panel, or behavioral data and integrating it with primary research; familiarity with Circana, Nielsen, Numerator, CREST, Technomic, CRC, or Kantar.
Experience using analytical and visualization tools; familiarity with SPSS, SAS, DisplayR, MarketSight/Dynata, or Power BI.
Consumer packaged goods experience.

Responsibilities

Champion shopper insight as an input to strategy and execution, partnering with sales, category management, channel strategy, commercialization, revenue growth management, and shopper marketing to identify growth opportunities and improve decisions.
Consult with business partners to clarify decisions, define learning objectives, and recommend and design research or analytical approaches that produce actionable insights.
Synthesize complex findings into clear stories and recommendations that demonstrate expertise in shoppers, the shopping process, and KDP’s business and operational realities.
Represent the shopper’s perspective with credibility and influence, challenging assumptions and helping internal teams, retail partners, and foodservice customers consider shopper implications of strategic and executional decisions.
Evaluate emerging research methodologies, technologies, and vendors; identify innovations that can strengthen KDP’s Shopper Insights capability; and share relevant best practices and applications with the team.
Own a portfolio of strategic learning, including cross-functional consultation and project management, custom primary and secondary research, and analysis of custom and syndicated data.
Share findings across categories and channels so learning extends beyond individual projects and creates broader business value.