Manager, Market Insights
About The Position
The Manager, Market Insights serves as a strategic, cross-functional partner who turns market, customer, and competitive insights into business direction for Stryker’s Medical Division. The role supports portfolio marketing, business development, strategic planning, and future product strategy by identifying knowledge gaps, generating insights, and translating complex information into clear recommendations. This is an individual contributor role with broad organizational influence. The position partners with Marketing, Business Development, and other stakeholders to connect insights across portfolios, align teams around priorities, and clarify complex or ambiguous business questions. The preferred locations are Portage, Michigan, or Redmond, Washington; candidates located elsewhere should expect increased travel. Travel is 30%.
Requirements
- Bachelor’s degree.
- At least 8 years of professional experience.
- At least 5 years of experience in market research, market insights, upstream marketing, strategy, or a related discipline.
- Demonstrated experience developing and executing primary research, such as customer interviews, field research, observational research, or other direct methods of gathering market and customer insights.
Nice To Haves
- Experience with market sizing, segmentation, quantitative analysis, and/or financial modeling.
- Experience facilitating workshops or cross-functional working sessions.
- Experience developing executive-level presentations or using visual storytelling to communicate complex ideas.
- Experience supporting portfolio strategy, business development, strategic planning, or new product strategy.
Responsibilities
- Identify critical market and customer knowledge gaps and develop research approaches to address them.
- Lead primary research, including customer and sales interviews, field observations, ride-alongs, and other methods for uncovering customer, user, and market needs.
- Synthesize primary research, secondary research, internal knowledge, and market data into actionable insights and recommendations.
- Select and apply appropriate market research methodologies based on the business question and available data.
- Evaluate and monitor competitor products, services, strategies, and market activity.
- Identify changes in the competitive and industry landscape and translate them into implications for Stryker businesses and portfolios.
- Connect insights across projects and portfolios to identify emerging opportunities, risks, and market dynamics.
- Develop and maintain market models to define market size, growth, segmentation, competitive dynamics, and potential opportunities.
- Guide category definition and segmentation exercises, challenging existing assumptions as markets and customer needs evolve.
- Provide market insights and analyses supporting annual strategic planning, portfolio decisions, business development, and future product strategy.
- Partner with stakeholders to evaluate new markets, opportunities, and strategic questions.
- Translate complex research and data into clear narratives and visual presentations for varied audiences.
- Facilitate discussions and workshops to help teams interpret insights, align on priorities, and move from information to action.
- Influence decisions across a highly matrixed organization without relying on formal authority.
- Build cross-functional partnerships and connect insights, opportunities, and priorities across teams and portfolios.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
