Senior Program Manager, In-Market Testing & Insights

Meta•Bellevue, WA

3d•$160,000 - $223,000

About The Position

As an International Testing Programs program manager, you will lead in-market testing and insights across Meta's international markets. The role coordinates in-country validation of product experiences, runs scaled multilingual user feedback programs, designs market immersion programs, and applies automation to scale testing delivery. The work helps determine how experiences are tested across Facebook, Instagram, WhatsApp, Threads, and generative AI products, turning results into recommendations for product and engineering teams. The portfolio spans core app experiences, growth, monetization, payments, and commerce, with growing emphasis on AI-powered experiences that require approaches beyond conventional QA. The role partners across product, engineering, QA, marketing, analytics, localization, and external testing partners.

Requirements

8+ years of experience in program management, product operations, quality or testing operations, or a related field.
Experience designing and managing in-market or functional testing programs for consumer products at scale.
Experience managing testing or insights programs delivered through external vendor partners.
Experience working with product teams to translate user feedback or testing data into product decisions.
Experience with international markets, localization, or global product operations.
Ability to define program metrics and report program health to leadership.
Data analysis skills, including the ability to synthesize qualitative and quantitative feedback into clear recommendations.

Nice To Haves

Experience building a program from an early or partially defined state into a repeatable operating model.
Experience with unmoderated or moderated feedback collection methodologies at scale.
Ability to integrate AI tools to optimize or redesign workflows and drive measurable impact, such as efficiency gains or quality improvements.
Familiarity with product quality, QA, or in-market testing programs in a large technology company.
Experience adhering to and implementing responsible, ethical AI practices, such as risk assessment, bias mitigation, and quality and accuracy reviews.
Background presenting insights and recommendations to senior product, marketing, and engineering leadership.
Experience testing AI-powered products, or building human-evaluation frameworks, rubrics, or red-teaming programs for generative AI experiences.
Experience applying AI or large language model tooling to testing and insights workflows, including automated synthesis, summarization, and agentic analysis.
Experience managing vendor budgets and contracts, including compliance with contingent workforce policies.
Experience partnering with marketing, brand, or go-to-market teams on market insights, launch readiness, or campaign localization.
Experience designing and delivering in-person immersion or insights programs across multiple markets.
Ongoing AI skill development, such as prompt or context engineering and agent orchestration, and staying current with emerging AI technologies.

Responsibilities

Coordinate in-country validation of product experiences across Meta's international markets, defining test design, locale coverage, evaluation criteria, and delivery timelines.
Run scaled multilingual user feedback programs, managing vendor partnerships to recruit users and gather rapid qualitative feedback across international markets.
Design and deliver in-person market immersion programs that give product, marketing, and leadership teams direct, structured exposure to international user feedback.
Define coverage and quality metrics for in-market testing programs and report program health to leadership.
Apply automation and AI tooling to scale testing and insights delivery, including automated synthesis, summarization, and agentic analysis.
Shape how product experiences are tested and understood across Meta products.
Turn testing results into recommendations that product and engineering teams act on.
Lead in-market testing for Meta's AI-powered products, developing methodologies for generative and non-deterministic products, including rubrics, human-evaluation frameworks, and quality dimensions such as cultural relevance, factual grounding, tone, language quality, and in-locale safety.
Partner with marketing, brand, and growth teams to identify in-market testing and insights opportunities that inform campaign localization, launch readiness, and market entry.
Contribute to the International Testing Programs mission of ensuring Meta's products work as intended in every market served.
Manage vendor relationships, budgets, and compliance across external testing partners.