Manager, Market Intelligence and Insights

Shurtape Technologies•Hickory, NC

10d•Onsite

About The Position

The Market Intelligence Manager integrates market analytics, competitive intelligence, and early-stage opportunity assessment to produce fully vetted, insight-driven reports that inform long-term strategy and near-term investment decisions. The role serves as a central resource for market-attractiveness evaluations, white-space identification, and early-stage strategic direction, aligning R&D, manufacturing, and marketing around promising opportunities for product development and financial growth. The position develops market models and competitive analyses, evaluates emerging opportunities, builds financial cases, and supports stage-gate decisions for Strategic Growth Initiatives. It partners across marketing, R&D, manufacturing, product teams, and executive leadership, translating complex information into clear recommendations and executive-ready reports. Opportunity sponsorship, commercialization planning, implementation leadership, and execution remain with the SGI Representative and appropriate functional business leaders. The role works in a fast-paced environment with time-sensitive deadlines and responsibility for multiple detailed projects. Domestic and international travel of up to approximately 20% is required, and schedule flexibility may include weekend and after-hours work.

Requirements

Bachelor’s degree in Business, Economics, Engineering, or a related field.
6–8+ years of experience in market intelligence, competitive strategy, corporate strategy, or product strategy.
Expertise in market sizing (TAM/SAM/SOM), financial modeling, strategic analysis, industry research methods, and competitive and market analytics tools.
Advanced proficiency with Microsoft Excel and PowerPoint.
Working knowledge of business intelligence and data visualization platforms.
Exceptional analytical ability to evaluate complex or incomplete data and translate findings into actionable insights and recommendations.
Executive-level written and verbal communication skills, including experience presenting to senior leadership.
Ability to collaborate across functions, lead projects, and influence decisions without direct authority.
Strong strategic thinking, intellectual curiosity, and a proactive mindset.
Ability to use advanced AI platforms and analytical tools for market research, competitive intelligence, financial modeling, and opportunity assessment, maximizing internally generated insights and minimizing external research spend unless further validation or specialized expertise is required.
Ability to manage multiple complex research, market-modeling, and strategic-assessment projects simultaneously while meeting time-sensitive deadlines.
Sound judgment and ability to maintain confidentiality when handling proprietary information.
Ability to adapt priorities and recommendations in response to changing market conditions, business needs, and leadership direction.
Ability to engage effectively with external research providers, consultants, industry experts, customers, and other third-party information sources as appropriate.
Ability to work independently with limited supervision, maintaining a high degree of accuracy, organization, and attention to detail.
Ability to travel domestically and internationally up to 20% of the time.
Ability to work at a laptop or PC workstation for extended periods.
Schedule flexibility to include weekend and after-hours workload.

Nice To Haves

MBA or advanced degree.

Responsibilities

Review and align a pipeline of potential market entry points for corporate expansion, including capability extensions, responses to competitive strategies, and new white-space opportunities over a 1–5-year horizon.
Track industry trends, emerging technologies, regulatory shifts, and macroeconomic factors relevant to Shurtape Technologies.
Build and maintain market models quantifying TAM, SAM, and SOM, documenting assumptions and data sources and conducting sensitivity analyses.
Identify market drivers, barriers, and inflection points that affect long-term market attractiveness.
Analyze competitors’ strategies, product portfolios, financial performance, pricing, partnerships, and innovation pipelines.
Monitor competitive moves and industry signals to anticipate threats and opportunities.
Use structured competitive frameworks, including SWOT, Porter’s Five Forces, and strategic group mapping, to assess competitive positioning.
Partner with marketing to define early value propositions, segmentation, and positioning.
Work with portfolio marketing teams within SGI to evaluate market attractiveness using criteria such as growth, profitability, unmet needs, competitive intensity, and regulatory risk.
Identify white-space opportunities and keep SGI portfolio marketing informed of progress, validating each opportunity during the Ideation phase as a team.
Partner with R&D, with marketing assistance, to validate feasibility and innovation potential.
Partner with manufacturing, with marketing assistance, to assess scalability, cost structures, and supply-chain implications.
Own market intelligence, competitive intelligence, opportunity assessment, business case development, and stage-gate decision support for Strategic Growth Initiatives.
Partner with the SGI Representative to provide analyses and recommendations for evaluating opportunities and informing leadership decisions.
Provide operating support to the Strategic Initiatives team across multiple functions.
Coordinate and maintain data and process mapping as opportunities move through Stage Gate 0–2.
Maintain Strategic Initiatives decision records and track actions, gaps, and owner commitments through the formal stage-gate architecture.
Build financial models integrating market data, competitive benchmarks, and internal capabilities.
Translate complex data into clear narratives, strategic implications, and recommended actions.
Present monthly executive-ready reports combining quantitative rigor with strategic storytelling.
Serve as a strategic liaison among product, R&D, manufacturing, marketing, and executive leadership.
Under the guidance of the Director, participate in and lead early-stage strategy workshops to align teams on market realities and opportunity prioritization.
Present insights to senior leadership with clear recommendations and decision pathways.
Manage multiple research, market-modeling, and strategic-assessment projects while meeting time-sensitive deadlines.
Maintain confidentiality and exercise sound judgment when handling proprietary business, competitive, financial, and strategic information.
Adapt priorities and recommendations to changing market conditions, business needs, and leadership direction.
Engage with external research providers, consultants, industry experts, customers, and other third-party information sources as appropriate.
Work independently with limited supervision while maintaining accuracy, organization, and attention to detail.
Travel domestically and internationally up to 20% of the time.