Shopper Marketing Manager

MRO MaryRuth, LLC•Los Angeles, CA

3d•$115,000 - $135,000•Remote

About The Position

The Shopper Marketing Manager develops and executes strategic retail shopper marketing strategies and programs to drive revenue and brand performance for MaryRuth’s in retailers across the United States. The role works closely with Sales, Marketing, and Operations across channels to create an integrated retail marketing calendar, including retailer-specific programs, in-store activations, and promotions supporting existing business and new item launches. The Manager coordinates between internal teams and external partners to align retail programs with brand strategy and company financial goals. This is a full-time, salaried, exempt, remote position. Pacific Time hours are preferred but not required. Travel of 15–20% may be required as needed, with advance notice. The compensation range is $115,000–$135,000 USD per year.

Requirements

Relevant four-year degree in Marketing, Business, Business Administration, or a related field, or equivalent experience.
Three to five years of relevant shopper marketing experience, with a heavy focus on natural channel business, and demonstrated success executing marketplace programs.
High proficiency in relevant data analytics, including intermediate to advanced Excel and AI tools, and ability to build and present sales decks and presentations in PowerPoint.
Strong understanding of retail sales and business drivers and ability to translate data into well-supported retailer program recommendations.
Ability to work independently and collaboratively in a fast-paced remote environment while maintaining strong organization and communication.
Ability to lead multiple diverse, simultaneous projects with challenging goals and objectives.
Innovation-focused mindset and initiative to identify ways to drive growth.

Nice To Haves

Prior management experience is strongly preferred.
Desire and ability to learn more about all aspects of the VMS (vitamin, mineral, supplement) category.

Responsibilities

Develop trade and shopper marketing strategies and integrated retail marketing calendars with eCommerce, Retail Sales, and multichannel Marketing teams; lead cross-functional communication for nationwide initiatives.
Translate brand initiatives into shopper marketing platforms and campaigns that strengthen brand relevance and presence.
Create and execute retailer-specific programs and present marketing- and promotion-focused presentations to generate retailer support and improve in-store execution.
Work with retail partners on promotional programs, loyalty card promotions, and CPG app-based platforms, and liaise with external agencies on ongoing promotional campaigns.
Manage and monitor budgets, return on investment, coupon and redemption activity, and promotional discounting for trade and shopper marketing initiatives.
Plan and manage a nationwide trade show calendar and maintain a positive brand presence throughout the year.
Develop promotional and collateral materials with Brand and Marketing teams for in-store and trade show use; assist with product launch plans and brand education for Sales teams and distribution partners.
Identify and develop visibility tools, including point-of-sale materials, racks, shelving, and other assets to increase brand presence and market share and improve the in-store customer experience.
Research shopper marketing trends and drive new and innovative retail marketing solutions.
Contribute to continuous improvement in vendor selection to maximize returns on retail marketing promotions and activities.
Guide preparation of marketing activity reports and summaries and present them to Executive Leadership and other stakeholders.
Facilitate marketing requests from the Retail team and serve as the department subject matter expert for marketing support.
Perform other responsibilities as assigned.

Benefits

Paid sick time
Paid holidays
Flexible paid time off
Paid volunteer time off
Medical insurance
Vision insurance
Dental insurance
Flexible Spending Account (FSA)
Company-matched 401(k) contribution of 4%
Eligibility for discretionary bonus
Employee and immediate-family discounts on products after 60 and 90 days of employment