Senior Manager, Shopper Marketing & E-Commerce

Oatly AB • Village of Highland Falls, NY

4d

About The Position

Oatly is seeking a Senior Manager, Shopper Marketing & E-Commerce to lead the next stage of its Shopper Marketing and Omnichannel growth. The role sits at the intersection of Sales, Marketing, E-Commerce, and Customer Strategy, with responsibility for translating shopper insights into programs across physical and digital touchpoints. The position leads lower-funnel retail marketing initiatives and owns the company’s omnichannel growth agenda across platforms including Amazon, Instacart, and TikTok Shop, building scalable routes to consumers and driving measurable business results.

The role is divided evenly between Shopper Marketing and Omni-Channel & E-Commerce. It leads customer-specific strategies and annual plans, integrated promotional programs, retailer and sales-team partnerships, budget and performance evaluation, agency relationships, and digital commerce growth. Oatly’s mission is to encourage health, sustainability, and transparency and to help improve the food system through oats and reduced cow’s milk consumption.

Requirements

• Bachelor’s degree required.
• At least 8 years of CPG experience, with direct ownership of a Shopper/Omni-Channel Marketing or E-commerce function.
• Proven track record planning and executing retailer-specific marketing programs that delivered measurable sales results.
• Experience partnering directly with retail sales teams and major national retailers.
• Strong understanding of shopper behavior, path-to-purchase strategy, and retail media ecosystems.
• Experience managing agency relationships and marketing budgets.
• Demonstrated analytical skills and ability to turn performance data into actionable recommendations.
• Experience supporting Amazon, Instacart, Walmart Connect, Kroger Precision Marketing, or similar retail media platforms.
• Exposure to emerging commerce channels, including social commerce and TikTok Shop.
• Connection to Oatly’s mission of encouraging health, sustainability, and transparency.
• Self-starter who can work without direct supervision and embrace individual accountability and ownership.
• Comfort working at a smaller, growing brand and using experience to deliver results and help build the company.
• Entrepreneurial spirit and comfort with ambiguity and building something from the ground up.
• Enjoys sharing talents and personality with coworkers.

Responsibilities

• Lead development and execution of customer-specific shopper marketing strategies across Oatly US Retail.
• Build annual customer marketing plans that align brand objectives with retailer priorities and growth opportunities.
• Create and execute integrated promotional programs across in-store, digital, loyalty, retail media, and experiential channels.
• Partner with Sales and Category Management teams on customer line reviews, new item launches, seasonal programs, and growth initiatives.
• Manage shopper marketing budgets and evaluate program effectiveness using sales, incremental volume, ROI, and conversion metrics.
• Collaborate with Brand Marketing to translate national campaigns into effective retailer activation plans.
• Develop sales materials and retailer growth stories based on shopper insights and category trends.
• Manage agency partners responsible for retail media, shopper activation, and creative development.
• Build a scalable omnichannel growth strategy that expands consumer reach and drives incremental sales.
• Own commercial performance and growth strategy across Amazon, Instacart, TikTok Shop, and emerging digital commerce platforms.
• Partner with the Brand team, agencies, and retail media partners to develop and optimize digital advertising programs that drive traffic, conversion, and repeat purchase.
• Identify opportunities to improve digital shelf performance, content, ratings and reviews, search visibility, and conversion.
• Work cross-functionally to establish and optimize routes-to-consumer, fulfillment processes, and operational capabilities needed to support growth.
• Monitor and report on e-commerce sales performance, profitability, and key marketing metrics.
• Develop annual omnichannel growth plans and recommend future investment opportunities.

Benefits

• Flexible vacation; take it when needed.
• Benefits package, including pet insurance.
• Paid volunteer days off throughout the year.
• Free six-packs of oatmilk.
• Compensation may also include bonus, commission, or equity, as applicable.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior