E-commerce Marketing Specialist

TVH • Olathe, KS

1d • Hybrid

About The Position

TVH is seeking an analytical and collaborative eCommerce Marketing Specialist to drive digital customer engagement across its Americas commercial channels. Reporting to the Advertising Manager, this role connects regional Marketing and Sales teams with global eCommerce, IT, and Product Experience (PXM) partners. The specialist manages homepage campaigns, merchandising tactics, digital customer journeys, and CMS updates and improvements, translating commercial goals into effective digital experiences.

The role delivers short- and long-term projects in support of business strategy. Responsibilities include day-to-day CMS publishing, localized content and campaigns, web publishing and brand consistency, UAT collaboration, website performance reporting and CRO recommendations, and creating training materials for internal teams and customers. The position is full-time and follows a hybrid work schedule in Olathe, Kansas.

Requirements

• Minimum of 2–4 years of experience in e-commerce marketing, digital merchandising, and on-site campaign execution.
• Strong proficiency with enterprise CMS platforms and direct experience publishing and managing components in Drupal and/or WordPress.
• Familiarity participating in User Acceptance Testing (UAT) and QA processes with technical or IT teams before feature go-lives.
• Skill in website merchandising and corporate branding.
• Analytical skills and experience monitoring web traffic, conversion funnels, and campaign performance using tools such as GA4, Looker Studio, Tableau, or Mixpanel.
• Experience creating documentation, quick-reference guides, and training materials to support internal teams and customer eCommerce adoption.
• Strong cross-functional collaboration skills.
• Proficiency with modern productivity tools such as Google Workspace and Microsoft 365, and with project tracking software.

Nice To Haves

• Experience with content migrations or site redesigns.

Responsibilities

• Lead day-to-day CMS publishing to support Americas sales targets, including promotional banners, custom landing pages, and merchandising features tailored to regional customer demand.
• Create and execute localized content and campaigns for product launches, promotions, and customer engagement in collaboration with marketing teams.
• Serve as the primary web publisher across digital commerce sites, managing page layouts, reusable components, and brand consistency across CMS platforms.
• Partner with regional IT and eCommerce technology teams on User Acceptance Testing (UAT) to validate front-end features, CMS components, and checkout updates before launch.
• Track, analyze, and report regional website performance, including conversion rates, feature adoption, promotional lift, and customer engagement, and recommend CRO optimizations.
• Develop training materials and enablement guides about regional eCommerce offerings and new webshop features for internal commercial teams and customers.

Benefits

• Medical, dental, and vision benefits.
• On-site health clinic.
• Dollar-for-dollar 401(k) match up to 6%.
• On-site preschool.
• On-site restaurant.
• On-site opportunities to get active and regular team get-togethers.
• Hybrid work schedule.
• Professional development opportunities, including LinkedIn Learning and in-house and external training courses.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed