E-Commerce Marketing Specialist

Allterra Central • Austin, TX

2d

About The Position

AllTerra Central is seeking a results-driven E-Commerce Marketing Specialist to lead the marketing and day-to-day optimization of the company website and online store. The role owns the digital customer experience across website content, product merchandising, SEO, promotions, landing pages, and performance reporting. The specialist works closely with the Marketing Director, Web Sales Coordinator, Sales team, and business leaders to keep the website current, engaging, easy to navigate, and focused on measurable business results.

The specialist serves as the marketing owner of the website, managing content updates, campaign landing pages, product catalog information, blog publishing, search optimization, online promotions, and the buying experience. The role also monitors website and e-commerce performance and coordinates with Sales to ensure leads and online orders flow accurately between Shopify and HubSpot.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
• 3–5 years of experience managing e-commerce or marketing websites.
• Hands-on experience with Shopify.
• Working knowledge of SEO, website analytics, content management, and digital marketing best practices.
• Strong organizational and project management abilities.
• Proven ability to manage multiple projects, deadlines, and priorities simultaneously.
• Strong attention to detail and commitment to content and data accuracy.
• Ability to work collaboratively with Marketing, Sales, and other business teams.

Nice To Haves

• B2B e-commerce experience.
• Experience working with large or technical product catalogs.
• Experience with HubSpot Marketing Hub.
• Familiarity with geospatial, surveying, construction, or related technology industries.
• Basic HTML/CSS knowledge.
• Basic image editing skills.
• Experience analyzing website performance and translating data into actionable recommendations.

Responsibilities

• Own the marketing of the company website, ensuring pages are accurate, current, on-brand, and aligned with business priorities.
• Plan and execute monthly and quarterly content updates across the homepage, industry pages, category pages, promotional banners, and other key areas.
• Build and update landing pages for campaigns, promotions, product launches, events, and other initiatives.
• Partner with the Marketing Director and business leaders to maintain relevant industry and solution content and improve the website experience.
• Partner with the Web Sales Coordinator to manage the online product catalog, including descriptions, specifications, images, pricing, categories, and supporting content.
• Ensure product information is complete, consistent, and accurate across Shopify and connected systems; launch new products and remove or update discontinued products.
• Manage featured products, promotions, online merchandising, and related-product and “works with” recommendations to support cross-selling and upselling.
• Own the company blog calendar, publishing process, formatting, and ongoing content maintenance; work with subject matter experts and Marketing to develop educational and industry-focused content.
• Optimize website and product content for organic search; maintain metadata, keywords, internal links, and image alt text; monitor SEO performance and recommend improvements.
• Oversee and continually improve the online buying experience, including navigation, search, checkout, and form routing.
• Manage website promotions, seasonal campaigns, and discount codes.
• Monitor website traffic, conversion rates, leads, and online sales using Shopify, Google Analytics, and HubSpot.
• Prepare monthly website performance reports and recommend actions to improve engagement, conversions, and revenue.
• Partner with Sales to ensure website leads and online orders flow accurately between Shopify and HubSpot.

Benefits

• Medical, dental, and vision insurance.
• Life insurance, plus optional spouse and child life insurance.
• Long-term disability coverage.
• A 3% company contribution to the 401(k) plan.
• Participation in an Employee Stock Ownership Plan (ESOP), with the company funding the employee’s account.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level