E-Commerce Marketing Specialist

AllTerra Central • Austin, TX

3d

About The Position

AllTerra Central is seeking a results-driven E-Commerce Marketing Specialist to lead marketing and day-to-day optimization of its company website and online store. The role has significant ownership of the digital customer experience, spanning website content, product merchandising, SEO, promotions, landing pages, and performance reporting. The specialist works closely with the Marketing Director, Web Sales Coordinator, Sales team, and business leaders to keep the website current, engaging, easy to navigate, and focused on measurable business results.

The role includes managing website content and campaigns; maintaining the online product catalog and merchandising; overseeing blog publishing and SEO; improving the online buying experience; monitoring website and sales performance; and coordinating the flow of website leads and online orders between Shopify and HubSpot.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
• 3–5 years of experience managing e-commerce or marketing websites.
• Hands-on experience with Shopify.
• Working knowledge of SEO, website analytics, content management, and digital marketing best practices.
• Strong organizational and project management abilities.
• Ability to manage multiple projects, deadlines, and priorities simultaneously.
• Strong attention to detail and commitment to content and data accuracy.
• Ability to work collaboratively with Marketing, Sales, and other business teams.

Nice To Haves

• B2B e-commerce experience.
• Experience working with large or technical product catalogs.
• Experience with HubSpot Marketing Hub.
• Familiarity with geospatial, surveying, construction, or related technology industries.
• Basic HTML/CSS knowledge.
• Basic image editing skills.
• Experience analyzing website performance and translating data into actionable recommendations.

Responsibilities

• Serve as the marketing owner of the company website and ensure pages are accurate, current, on-brand, and aligned with business priorities.
• Plan and execute monthly and quarterly content updates across the homepage, industry pages, category pages, promotional banners, and other key areas.
• Build and update landing pages for campaigns, promotions, product launches, events, and other initiatives.
• Partner with the Marketing Director and business leaders to maintain relevant industry and solution content.
• Identify opportunities to improve the website experience and increase engagement.
• Partner with the Web Sales Coordinator to manage the online product catalog.
• Maintain product descriptions, specifications, images, pricing, categories, and supporting content.
• Ensure product information is complete, consistent, and accurate across Shopify and connected systems.
• Launch new products and remove or update discontinued products.
• Manage featured products, promotions, and online merchandising.
• Develop and maintain related-product and “works with” recommendations to support cross-selling and upselling.
• Own the company blog calendar, publishing process, formatting, and ongoing content maintenance.
• Work with internal subject matter experts and the Marketing team to develop educational and industry-focused content.
• Optimize website and product content for organic search, including metadata, keywords, internal links, and image alt text.
• Monitor SEO performance and recommend improvements to increase visibility and website traffic.
• Oversee and continually improve the online buying experience, including navigation, search, checkout, and form routing.
• Manage website promotions, seasonal campaigns, and discount codes.
• Monitor website traffic, conversion rates, leads, and online sales using Shopify, Google Analytics, and HubSpot.
• Prepare monthly website performance reports and recommend actions to improve engagement, conversions, and revenue.
• Partner with Sales to ensure website leads and online orders flow accurately between Shopify and HubSpot.

Benefits

• Medical, dental, and vision insurance.
• Life insurance, with optional spouse and child life insurance.
• Long-term disability coverage.
• A 3% company contribution to the 401(k) plan.
• Participation in an Employee Stock Ownership Plan (ESOP), with the company funding the employee's account for retirement savings.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level