E-Commerce Marketing Manager

BLUE CHIP GROUP LLC•Salt Lake City, UT

2d•Onsite

About The Position

The E-Commerce Marketing Manager develops and executes the Company's eCommerce and digital marketing strategy to drive profitable online sales, increase brand awareness, and enhance customer engagement across digital channels. The role provides strategic leadership for direct-to-consumer and online retail business, including Amazon, Walmart Marketplace, Shopify, and other eCommerce platforms. It oversees digital marketing initiatives, agency relationships, online merchandising, marketplace optimization, and performance analytics while partnering with Sales, Operations, Finance, and Product Development to achieve revenue growth and business objectives. The position is responsible for maximizing marketing return on investment and maintaining a competitive online presence for Blue Chip's brands. The manager leads strategic planning and growth initiatives, oversees online retail operations and digital merchandising, and develops integrated marketing campaigns. The role manages agencies and vendors, establishes performance measures and dashboards, analyzes market and consumer trends, and presents executive-level findings and recommendations. It also supports brand consistency and reputation across digital properties, leads cross-functional projects, and provides guidance and mentoring to marketing staff or analysts as assigned. The position is based in Salt Lake City, Utah. It requires prolonged periods sitting and working at a computer, frequent use of standard office equipment, and occasional travel to trade shows, customer meetings, retail partners, or industry conferences. Work may take place in office and production environments, subject to applicable food safety and safety requirements.

Requirements

Bachelor's degree in Marketing, Business Administration, Digital Marketing, Communications, Analytics, or a related field.
5–8 years of progressive digital marketing and eCommerce experience.
Experience managing Amazon Seller Central, Walmart Marketplace, Shopify, or similar platforms.
Experience developing digital marketing strategy.
Experience managing external agencies and vendors.
Experience analyzing marketing metrics and return on investment.
Knowledge of digital marketing strategy, eCommerce platform management, marketplace optimization, SEO/SEM, PPC advertising, Google Analytics (GA4), Power BI, Amazon Advertising, Walmart Connect, Shopify, Google Ads, Meta Ads, email marketing platforms, budget management, and data visualization.
Strong analytical skills.
Excellent project management and executive presentation skills.
Leadership and coaching skills.
Ability to work in office and production environments while following applicable food safety and safety requirements.
Ability to travel occasionally to trade shows, customer meetings, retail partners, or industry conferences.
Ability to sit and work at a computer for prolonged periods and frequently use standard office equipment.

Nice To Haves

Consumer packaged goods (CPG) or food manufacturing experience.

Responsibilities

Develop and execute the Company's eCommerce and digital marketing strategy in alignment with corporate objectives.
Establish annual eCommerce growth initiatives and measurable performance goals; identify new sales channels, marketplace opportunities, and emerging technologies.
Recommend strategies to increase online revenue, market share, and customer acquisition, and lead long-term digital commerce planning.
Oversee the online retail presence across Amazon, Walmart Marketplace, Shopify, Augason Farms, and other eCommerce platforms.
Develop pricing, assortment, merchandising, and promotional strategies; optimize digital shelf performance, product discoverability, and conversion rates.
Ensure product content, images, specifications, and brand messaging are accurate and competitive; monitor marketplace compliance and customer experience metrics.
Develop and manage integrated campaigns across paid search, paid social, email, display advertising, affiliate marketing, organic social media, and SEO.
Manage annual marketing calendars and campaign execution; evaluate campaign effectiveness and adjust strategy based on performance.
Manage external marketing agencies and digital service providers, establish campaign objectives and performance expectations, evaluate performance and ROI, and negotiate contracts when appropriate.
Establish KPIs and dashboards for revenue, ROAS, CAC, conversion rate, customer lifetime value, average order value, and digital shelf share.
Analyze consumer behavior and market trends, present executive-level reports and recommendations, and develop forecasting models for revenue planning.
Partner with Sales on customer growth initiatives; collaborate with Operations on inventory planning and promotional timing; work with Finance on budgets and marketing investments; coordinate with Product Development on launches; and support Customer Service initiatives affecting online experience.
Ensure brand consistency across digital properties, protect brand standards across marketplaces, monitor reviews and reputation, and recommend content strategies that strengthen brand positioning.
Lead cross-functional digital marketing projects, provide guidance and mentoring to marketing staff or analysts as assigned, manage multiple priorities, and drive data-driven continuous improvement.