Sr. Manager, Omni Shopper Marketing/eCommerce - Regional Accounts

Johnsonville•Cincinnati, OH

12d•$137,841 - $177,788

About The Position

The Sr. Manager, Omni Shopper Marketing eComm Sales - Regional Accounts shapes strategies, partnerships, and capabilities that drive growth across a portfolio of regional grocery customers. This leadership role develops and inspires a high-performing team, leads omnichannel shopper marketing and retail media strategies, elevates digital commerce capabilities, and builds strong customer partnerships to accelerate growth. The position balances strategic thinking, commercial leadership, innovation, and talent development to create successful experiences for shoppers, customers, and Johnsonville. The role supports regional grocery accounts coast to coast and works closely with internal sales and cross-functional teams, as well as customer partners. It requires approximately 10–20% travel. Preferred locations include Sheboygan Falls, Wisconsin; Chicago, Illinois; Grand Rapids or Detroit, Michigan; Pittsburgh or Philadelphia, Pennsylvania; Austin or San Antonio, Texas; Tampa, Florida; Newark, New Jersey; Cincinnati, Ohio; or Minneapolis, Minnesota.

Requirements

Bachelor’s degree required.
At least 2 years of experience in ecommerce sales, retail media, and/or shopper marketing.
Knowledge of retail merchandising, shopper marketing, promotional planning, and omnichannel activation strategies.
Understanding of ecommerce fundamentals, including digital shelf optimization, retail media, retailer digital marketing, and last-mile grocery delivery platforms.
Ability to build and strengthen partnerships with regional grocery customers and key decision-makers, including strategic headquarters-level decision-makers, to deliver mutual growth.
Track record of driving business results through strategic planning and customer collaboration.
Strong communication, presentation, influencing, and relationship-building skills, including the ability to engage customers and cross-functional teams effectively.
Self-starter able to thrive in a fast-paced environment, embrace change, and bring innovative ideas and solutions to the business.
Experience leveraging syndicated data, shopper insights, and performance analytics, such as Circana/IRI, consumer insights, or similar tools, to inform business decisions.
Proficiency with Microsoft Office Suite, including Excel and PowerPoint, to analyze data and communicate insights effectively.
Eligible to work in the country where the job is located without requiring sponsorship now or in the future.

Nice To Haves

Consumer packaged goods sales experience in the retail grocery industry is strongly preferred.
Direct food sales experience preferred.
Experience working with regional grocers.
Preferred locations: Sheboygan Falls, WI; Chicago, IL; Grand Rapids or Detroit, MI; Pittsburgh or Philadelphia, PA; Austin or San Antonio, TX; Tampa, FL; Newark, NJ; Cincinnati, OH; or Minneapolis, MN.

Responsibilities

Lead and develop an Omni Shopper Marketing and ecommerce team supporting regional grocers coast to coast.
Strengthen customer relationships through strategic alignment on growth plans.
Develop the strategic plan, activation, allocation, and optimization of omnichannel strategy and investments across regional accounts.
Oversee ecommerce content strategy and execution, including digital shelf optimization and syndication across regional accounts.
Deliver ecommerce and omnichannel shopper marketing KPIs while expanding capabilities and activations across regional accounts.
Own retail media strategy and execution at regional accounts.
Build and maintain cross-functional relationships with Field Sales, Sales Strategy, Marketing, Category Leadership, RGM, and other departments that influence sales success.
Recruit and develop talent to support succession planning and the long-term health of the sales organization.