Single Barrel National Accounts Regional Marketing Manager

Bacardi • Louisville, KY

5d

About The Position

Based in Louisville, Kentucky, the Single Barrel National Accounts Regional Marketing Manager serves as the commercial lead for the Angel’s Envy Single Barrel program and leads sales initiatives across the United States to increase its visibility, execution, and depletions. The role also works with National Accounts teams to align sales and execution for Angel’s Envy and D’USSE Cognac. Travel is 45%–50%. The position is the primary communication contact and liaison among Brand and Field Managers, Regional Managers, Field Teams, Customer Service, Procurement, and Operations.

The manager develops and executes commercial programs with BUSA and distributor partners, oversees forecasts, allocations, budgets, retail visibility, and account selection, and works across commercial and operations teams to deliver samples, bottles, and customer experiences on schedule. The role analyzes performance and market feedback, supports national retail and shopper-channel strategy, and provides actionable insights to brand, commercial, distributor, and leadership teams. It also leads communication and coordination for key Single Barrel customer visits and supports DTC initiatives outside Kentucky.

Requirements

• Bachelor’s degree; preferably in Communications, Hospitality Management, Project Management, or Business.
• Strong project and timeline management skills, including extreme timeliness, proactive planning, and flexibility to manage multiple projects, timelines, and communications.
• High responsiveness and strong communication skills.
• General computer skills, including experience with Excel, Word, and PowerPoint.
• Critical-thinking and solution-oriented mindset, mental agility, and the ability to communicate professionally with stakeholders throughout the business.
• Existing relationships with hotels and Churchill Downs in the market to support advocacy visits and other meeting or activation needs.
• Ability to travel 45%–50%.

Nice To Haves

• Degree in Communications, Hospitality Management, Project Management, or Business.

Responsibilities

• Achieve U.S. volume and fiscal sales goals for Single Barrel and D’USSE initiatives.
• Develop, implement, and execute Single Barrel and D’USSE sales programs with BUSA and distributor partners.
• Participate in monthly and quarterly forecast meetings with Regional Managers, BUSA, and distributor partners, ensuring accurate forecasting and allocations, particularly for Single Barrel.
• Support and manage point-of-sale needs for Single Barrel retail visibility, including the retail sampling platform, and implement year-round programming at retail, on-premise, and the brand home.
• Coordinate with operations, warehouse, quality, processing, bottling, and shipping teams to ensure samples and bottles are completed on schedule.
• Assess budget spending and maximize investment efficiency and return on investment.
• Serve as the Angel’s Envy Single Barrel resource for BUSA and distributor partners and as the D’USSE point of contact for the National Accounts team.
• Help launch the Single Barrel Evolution program for commercial sales teams.
• Organize market blitzes and education, and conduct work-withs alongside BUSA and distributor personnel.
• Support and sell DTC initiatives outside Kentucky.
• Manage commercial barrel allocations and account selection with BUSA and distributor partners; establish the commercial timing process, including sell-in periods, selling tools, and guardrails.
• Review Single Barrel account orders for accuracy and completeness.
• Collaborate with commercial and operations stakeholders on the multi-year evolution of the Single Barrel program.
• Coordinate cross-functional communication among commercial partners, production, processing, field marketing, and the brand home.
• Support development of Single Barrel private-selection customer visits and brand-home experiences; work with the advocacy brand-home team on tour paths, itineraries, and selection processes.
• Develop a playbook for Single Barrel selection in the field and at the brand home, and coordinate itineraries with the Field Team.
• Serve as liaison for brand-home visits by key Single Barrel customers.
• Monitor Single Barrel performance and identify risks and opportunities across channels, customers, and consumers.
• Prepare monthly business reviews with actionable insights for Brand Marketing, BUSA, distributor commercial teams, and Angel’s Envy leadership.
• Track retail pricing internally and within the category, and manage field activation budgets effectively.
• Work with other Regional Managers and Commercial Planning to share best practices and market learnings.
• Measure program impact and effectiveness and recommend improvements for future activations.
• Monitor competitors and identify best practices and opportunities to improve brand execution.
• Serve as the primary contact for the NRS Team and commercial lead with the shopper team; drive growth, commercial strategy, visibility, and execution in the NRS channel.
• Establish a monthly and quarterly cadence with NRS stakeholders and develop, implement, and monitor the NRS budget, including forecasting and analysis.
• Support Regional Managers and BUSA teams with chain forecasts and actionable insights.
• Occasionally support remote barrel selections and tastings in key markets outside Kentucky.

Benefits

• Competitive pay package.
• Competitive holiday and paid time off, plus additional days such as a volunteer day.
• Retirement or pension plan.
• Medical, critical illness, and life insurance.
• Employee assistance programs.
• Family-friendly and inclusive leave policies.
• Incentive programs linked to company and individual performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level