Ecommerce Marketing Specialist

Green Bay Packers, Inc. and its subsidiaries•Green Bay, WI

14h•Onsite

About The Position

The Ecommerce Marketing Specialist supports and enhances the Packers Pro Shop’s digital commerce initiatives across marketing channels. The role plans, coordinates, and analyzes campaigns involving website content, email marketing, digital ads, paid search, and social media. It works collaboratively with brand, marketing, merchandise, and digital teams to ensure messaging is on brand and aligned with the organization. The position provides direction to the ecommerce intern but has no supervisory responsibilities, and reports to the Ecommerce Manager. The role requires a flexible schedule that may include nights, weekends, game days, holidays, and special events. It operates in a professional office environment, uses standard office equipment, and involves some travel between buildings.

Requirements

Bachelor’s degree in marketing or a related field.
2–5 years of relevant work experience in the ecommerce industry.
Expert editing, proofreading, organizational, and interpersonal skills.
Detail-oriented, with high standards for quality.
Ability to interact and work effectively across functional groups, collaborate with others, and navigate internal resources to generate results.
Ability to manage multiple tasks and workload effectively.
Creative thinking, critical analysis, problem-solving, flexibility, adaptability, and the ability to think on one’s feet.
Experience with Microsoft Office and strong knowledge of Excel.
Experience with content management systems, digital workflow tools, Google/Adobe Analytics, SEO, and social media platforms.
Knowledge of Adobe Creative Cloud.

Nice To Haves

HTML, CSS, and web development knowledge.

Responsibilities

Brainstorm, develop, and coordinate creative marketing campaigns for the website, email, banner ads, and social media; review, track, and report campaign effectiveness.
Communicate campaign activity on the marketing calendar with internal and external teams to align brand awareness and efforts.
Manage, write, proofread, and monitor the effectiveness of marketing copy, including email subject lines, website information, and social copy.
Manage social media platforms, including content creation, performance analysis, customer service, and monitoring trends and new features.
Maintain high brand standards and accuracy across marketing efforts.
Analyze campaign results and present recaps on marketing financial status and opportunities.
Manage the email marketing budget and forecast.
Support influencer marketing by coordinating PR boxes, managing influencer lists, and tracking campaign results.
Assist in analyzing marketing data to inform future marketing strategies.
Build, test, and document links used in website, email, and advertising creative assets.
Assist with SMS marketing campaigns, including planning, scheduling, audience segmentation, and performance tracking.
Collaborate with brand, marketing, merchandise, and digital teams to ensure messaging is on brand and aligned with the organization.
Research, A/B test, track, and assess new marketing opportunities; add new features and update existing functionality based on statistical analysis.
Provide direction to the ecommerce intern.
Assist with website regression and user acceptance testing.