eCommerce Specialist

Famous Supply•Akron, OH

About The Position

Famous Supply is seeking a detail-oriented, self-motivated eCommerce Specialist to own the customer-facing experience across its websites. The role manages site content, campaigns, promotions, SEO and AEO, social media, and online brand presence, with the goal of growing online visibility and sales among trade professionals. The eCommerce Specialist works closely with internal teams and agency partners to ensure digital content is accurate, consistent, and compelling across platforms. The position covers website content and copywriting; SEO, AEO, and online brand presence; digital campaigns, promotions, and customer acquisition; and social media and marketing automation.

Requirements

At least 1 year of experience in eCommerce, digital marketing, or content marketing; B2B or distribution experience is preferred.
Strong copywriting and editing skills, including the ability to refine AI-generated content.
Working knowledge of SEO and an interest in AEO.
Hands-on experience managing email, social, or paid campaigns from brief through results.
Experience updating content in a CMS or eCommerce platform.
Strong organizational skills and the ability to manage multiple brand calendars, promotions, and events at once.

Nice To Haves

Experience with a Marketing Automation Platform, including campaigns, social, and segmentation.
Familiarity with B2B marketing.
Experience with Google Business Profiles, review management, and SMS marketing.
Regular use of AI tools.
Working knowledge of GA4 for analyzing campaign and content performance.
B2B or distribution experience.

Responsibilities

Create and update website content, including banners, blogs, product copy, and promotions, partnering with the team on technical execution.
Ensure site content is accurate, on-brand, and aligned with promotions and seasonal demand.
Write and optimize copy for websites, email, campaigns, and social media.
Own SEO and AEO content strategy and execution, including content briefs, keyword research, and on-page copy.
Optimize web pages and landing pages for search performance.
Monitor SEO and AEO analytics to measure effectiveness and refine strategy.
Collaborate with agency partners to implement SEO and AEO recommendations and best practices.
Manage the company's Google brand presence, including business profiles and online reviews.
Own digital marketing campaigns and promotions from planning through results.
Implement online customer acquisition programs.
Develop creative briefs for paid media agency partners and evaluate campaign performance.
Manage SMS and text messaging campaigns.
Develop and execute social media across all brands, including content calendars, posts, and daily engagement.
Manage marketing campaigns and social publishing in a Marketing Automation tool.