ECOMMERCE MARKETING ANALYST

DANIEL DEFENSE LLC•Black Creek, GA

9d•Onsite

About The Position

Daniel Defense is seeking an Ecommerce Merchandising Strategist to help manage how products are selected, positioned, and sold through DanielDefense.com. The role manages the online assortment, coordinates product launches, and handles the onboarding and lifecycle of third-party products while building relationships that support ecommerce operations. It uses product, sales, inventory, and customer data to identify opportunities and improve performance. The position collaborates with production planning, sales, compliance, marketing, customer service, vendors, distributors, and the dealer network. It is based on-site at Daniel Defense’s Black Creek, Georgia facility, with regular interaction across office, production, and warehouse teams. Candidates must be legally authorized to work in the United States without sponsorship and legally eligible to possess and handle firearms and ammunition.

Requirements

Strong firearms and accessory product knowledge.
Strong communication and relationship-building skills.
Commercial curiosity and interest in ecommerce.
Comfort working with sales, inventory, and product-performance data.
Strong Excel skills.
Attention to detail and ability to stay organized across multiple priorities.
Sound judgment, initiative, and willingness to take ownership.
Ability to work on-site at the Black Creek, Georgia headquarters.
Legal eligibility to possess and handle firearms and ammunition.
Demonstrated ability to recognize and work within the company’s values.
Legal authorization to work in the United States without sponsorship.
Ability to lift and carry awkward items weighing up to 50 pounds.
Ability to perform intermittent standing, walking, sitting, and bending throughout the workday.
Ability to work in a manufacturing environment, including around machinery and with exposure to noise, chemicals, lights/lasers, and similar conditions.
Ability to wear appropriate personal protective equipment as required by the position or company policy.

Nice To Haves

Experience in firearms, shooting sports, ecommerce, retail, merchandising, buying, or vendor management.
Familiarity with firearms distributors or the FFL dealer channel.
Familiarity with Magento Open Source, PIM/ERP systems, or ecommerce merchandising tools.

Responsibilities

Manage the online assortment, including deciding what to add, feature, and retire.
Merchandise categories and products across DanielDefense.com.
Identify cross-sell, upsell, bundle, and accessory opportunities.
Coordinate ecommerce readiness for new Daniel Defense product launches.
Maintain accurate product data, specifications, compatibility, and categorization.
Use sales, inventory, and customer data to identify opportunities and improve performance.
Source and evaluate third-party products suited to Daniel Defense customers.
Own product and vendor onboarding.
Manage third-party products from introduction through performance review and retirement.
Build and maintain vendor relationships; negotiate pricing, terms, lead times, and marketing support.
Identify opportunities to expand successful third-party products and address underperforming products.
Build working relationships across Daniel Defense and coordinate with vendors, distributors, and the dealer network.
Keep teams aligned around launches, promotions, product issues, and opportunities.
Help manage dealer-channel and direct-to-consumer considerations.
Serve as an escalation point for product and vendor issues.
Help develop bundles, partnerships, and co-marketing opportunities.
Demonstrate commitment to and leadership of environmental health and safety principles, policies, and procedures.
Contribute to continuous improvement in Safety, 6S, Quality, Delivery, and Productivity.
Contribute to company standards for high integrity, safety, fair and equitable treatment, and a positive work environment.
Perform other responsibilities as deemed appropriate or necessary by management.