VP, Marketing & eCommerce

Advance Auto Parts•Raleigh, NC

About The Position

The Vice President of Marketing & eCommerce is a strategic, enterprise-level executive responsible for defining and executing Advance Auto Parts’ end-to-end marketing, digital, and eCommerce strategy across DIY and Professional (B2B) customer segments. The role is accountable for revenue growth, brand strength, customer acquisition and retention, and omnichannel performance in a complex retail automotive environment. The VP leads a high-performing, cross-functional organization spanning brand marketing, performance marketing, loyalty, CRM, digital experience, eCommerce merchandising, and marketplace partnerships. As a member of the executive leadership team, this leader works closely with Merchandising, Supply Chain, Stores, Commercial Sales, Data & AI, Technology, and Finance to ensure marketing and digital investments enable business outcomes and an industry-leading customer experience. The role champions a customer-first, data-driven, results-oriented approach aligned with Advance Auto Parts’ mission and values.

Requirements

Bachelor’s degree required.
15+ years of progressive leadership experience in marketing, digital, and/or eCommerce within large-scale retail, omnichannel, or consumer-focused organizations.
Proven track record of leading enterprise-level transformation and driving growth through digital and customer-centric strategies.
Deep experience partnering cross-functionally with Merchandising, Stores, Supply Chain, Technology, and Analytics teams.
Demonstrated success building and leading large, complex teams.
Data-driven mindset with the ability to translate insights into action and results.
Demonstrated commitment to customer value, strategic agility, enterprise outcomes, people leadership, and measurable results.

Nice To Haves

MBA or advanced degree.

Responsibilities

Define and execute a unified marketing and eCommerce vision aligned with the enterprise growth strategy and financial objectives.
Lead the evolution of the omnichannel customer experience across stores, digital platforms, mobile, and third-party marketplaces.
Set strategic priorities and roadmaps for brand, performance marketing, loyalty, personalization, and digital commerce.
Drive growth in digital and omnichannel revenue, customer acquisition, conversion, basket size, and lifetime value.
Oversee customer segmentation, targeting, and personalization strategies for DIY and Professional customers.
Partner with Commercial and Retail leadership so marketing and eCommerce strategies support field execution and sales performance.
Strengthen and steward the Advance Auto Parts brand across customer touchpoints.
Lead loyalty, CRM, and lifecycle marketing strategies to deepen customer relationships and improve retention.
Champion customer insights and voice-of-customer programs to improve customer experience and engagement.
Own the end-to-end eCommerce business, including site experience, digital merchandising, promotions, pricing coordination, and conversion optimization.
Partner with Technology, Data & AI, and Product teams to advance platform capabilities, analytics, and personalization.
Oversee marketplace and third-party platform strategies in alignment with brand and profitability goals.
Build, lead, and develop a high-impact marketing and eCommerce organization, fostering accountability, innovation, and continuous improvement.
Develop leadership bench strength through coaching, succession planning, and capability building.
Promote collaboration and alignment across functions in a highly matrixed enterprise environment.
Own marketing and digital investment strategy, including budget planning, ROI measurement, and performance optimization.
Establish and track enterprise-level KPIs tied to growth, customer outcomes, and operational efficiency.
Ensure disciplined execution and transparent reporting to executive leadership.