eCommerce Marketing Manager
About The Position
The eCommerce Marketing Manager leads merchandising across assigned Trulieve digital storefronts. Using customer behavior, category, assortment, inventory, promotional, and performance data, the role improves how customers discover and shop products. It owns digital store presentation, product discovery, category and promotional merchandising, storefront accuracy, and performance optimization. The position works with state leaders and cross-functional partners to turn data and insights into merchandising actions, improve customer shopping experiences, monitor digital merchandising KPIs, and help prepare the team and product data for a future operating model and related technology platforms. Remote work is available.
Requirements
- 3–5+ years of eCommerce experience.
- Proven track record improving digital customer experiences and driving revenue through merchandising and conversion optimization, including analytics, A/B testing, search, SEO, deep links, and customer journeys.
- Strong understanding of mobile-first UX, performance metrics, A/B testing, and eCommerce platforms.
- Technology proficiency in enterprise CX/UX/UI, CMS, Power BI, AEM, CRM, eCommerce, GA, and GTM or similar tools.
- Ability to manage multiple projects and deadlines.
- Ability to build relationships and work as part of a team to achieve goals and results.
- Excellent interpersonal and communication skills, with the ability to thrive in matrix environments and build relationships with cross-functional stakeholders.
Nice To Haves
- Bachelor’s and/or Master’s degree in Marketing, Advertising, Data Analytics, Business Analytics, or Data Science; preferred but not required.
- Experience in high-volume retail or CPG.
- Cannabis industry experience.
- Experience with Adobe Commerce, Magento, or Adobe Experience Manager (AEM).
Responsibilities
- Lead eCommerce merchandising across assigned digital storefronts, using category, assortment, and customer shopping data to determine product organization, prioritization, promotion, and discovery.
- Own product discovery and digital store presentation, including product ranking, categories and collections, navigation, filters, product linking, onsite search, and promotional placement aligned with state assortment, inventory, and business priorities.
- Optimize key customer entry points and landing pages as “mini stores,” presenting relevant products, categories, promotions, and clear paths for customers to continue shopping.
- Use Power BI, GA4, and storefront performance data to analyze customer shopping behavior and identify opportunities across entry, product discovery, browse, search, add to cart, and checkout.
- Work with state leaders and cross-functional teams to turn learnings into merchandising actions, page improvements, navigation or linking changes, and promotional opportunities.
- Build weekly read-outs of insights related to digital merchandising KPIs and operating standards, including product discovery, add-to-cart, checkout completion, conversion, category and entry-page performance, product readiness, promotional accuracy, and storefront quality.
- Help transition the eCommerce merchandising team to the future operating model by setting priorities, QA standards, runbooks, escalation paths, and team responsibilities.
- Prepare product data, taxonomy, merchandising rules, and promotional requirements for Akeneo PIM, Adobe Catalog Service, Talon.One, and Hyper.
Benefits
- Comprehensive benefits package.
- Paid time off.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
