Ecommerce Marketing Specialist

Green Bay Packers•Green Bay, WI

About The Position

The Ecommerce Marketing Specialist supports and enhances Packers Pro Shop digital commerce initiatives across marketing channels. The role plans, coordinates, and analyzes campaigns involving website content, email marketing, digital ads, paid search, and social media. It also supports influencer and SMS marketing, analyzes campaign performance and marketing data, tests new opportunities, maintains and updates ecommerce functionality, and assists with website regression and user acceptance testing. The position provides direction to the ecommerce intern and reports to the Ecommerce Manager. The role operates in a professional office environment and routinely uses standard office equipment. Some travel between buildings is required. The schedule may include nights, weekends, game days, holidays, and special events. Duties and responsibilities may change at any time with or without notice.

Requirements

Bachelor’s degree in marketing or a related field.
2–5 years of relevant work experience in the ecommerce industry.
Expert editing, proofreading, organizational, and interpersonal skills.
Detail-oriented, with high standards for quality.
Ability to interact and work effectively across functional groups and alongside others, and to navigate internal resources to generate results.
Ability to manage multiple tasks simultaneously and manage workload effectively.
Creative thinking, critical analysis, problem-solving skills, flexibility, adaptability, and the ability to think on one's feet.
Experience working with Microsoft Office, with strong knowledge of Excel.
Experience with content management systems, digital workflow tools, Google/Adobe Analytics, SEO, and social media platforms.
Ability to sit for extended periods, remain stationary, and focus on projects for periods of time.
Ability to occasionally lift and carry up to 25 pounds.

Nice To Haves

Knowledge of Adobe Creative Cloud.
HTML, CSS, and web development knowledge.

Responsibilities

Brainstorm, develop, and coordinate creative marketing campaigns for the website, email, banner ads, and social media.
Review, track, and report campaign effectiveness.
Coordinate and communicate marketing calendar campaign activity with internal and external teams.
Manage, write, proofread, and monitor the effectiveness of marketing copy, including email subject lines, website information, and social copy.
Manage social media platforms, including content creation, performance analysis, customer service, and keeping up with trends and new features.
Ensure high brand standards and accuracy in all marketing efforts.
Analyze campaign results and present recaps on marketing financial status and opportunities.
Manage the email marketing budget and forecast.
Assist with influencer marketing by coordinating PR boxes, managing influencer lists, and tracking campaign results.
Assist in analyzing marketing data to help shape future marketing strategies.
Build, test, and document links used in website, email, and ad creative assets.
Assist with SMS marketing campaigns, including planning, scheduling, audience segmentation, and performance tracking.
Collaborate with brand, marketing, merchandise, and digital teams to ensure messaging is on brand and aligned with the organization.
Research, A/B test, track, and evaluate new marketing opportunities.
Add new features and update existing functionality based on statistical analysis.
Provide direction to the ecommerce intern.
Assist in website regression and user acceptance testing.
Work a flexible schedule that may include nights, weekends, game days, holidays, and special events.