Assoc. Director, Omni Shopper Marketing/eCommerce - National Accounts

Johnsonville•Cincinnati, OH
•$144,266 - $194,511

About The Position

Lead Johnsonville’s Omni Shopper Marketing and eCommerce business across its largest national customers, including Walmart, Kroger, Albertsons, Target, and Ahold Delhaize. Shape omnichannel growth strategies, retail media investments, digital shelf excellence, and shopper activation plans to accelerate business results. Build strong customer partnerships, develop and coach a high-performing team, and collaborate across Sales, Marketing, Category Leadership, and Revenue Growth Management to identify growth opportunities and create effective experiences for shoppers and customers. The role leads the team and strategy for national accounts, oversees eCommerce content and retail media, and drives performance against eCommerce and omnichannel shopper marketing KPIs. It also contributes to recruitment, employee development, and succession planning for the sales organization. The position requires approximately 10–20% travel and eligibility to work in the country without current or future sponsorship.

Requirements

  • Bachelor’s degree required.
  • At least 3 years of experience in eCommerce Sales, Retail Media, and/or Shopper Marketing.
  • Knowledge of retail merchandising, shopper marketing, promotional planning, and omnichannel activation strategies.
  • Understanding of eCommerce fundamentals, including digital shelf optimization, retail media, retailer digital marketing, and last-mile grocery delivery platforms.
  • Ability to build and strengthen customer and key decision-maker partnerships to deliver mutual growth, including with strategic decision-makers at headquarters level.
  • Track record of driving business results through strategic planning and customer collaboration.
  • Strong communication, presentation, influencing, and relationship-building skills for engaging customers and cross-functional teams.
  • Self-starter able to thrive in a fast-paced environment, embrace change, and bring innovative ideas and solutions.
  • Experience leveraging syndicated data, shopper insights, and performance analytics, such as Circana/IRI or similar tools, to inform business decisions.
  • Proficiency with Microsoft Office Suite, including Excel and PowerPoint.
  • Must be eligible to work in the country where the job is located without requiring sponsorship now or in the future.
  • Approximately 10–20% travel.

Nice To Haves

  • Consumer packaged goods sales experience in the retail grocery industry is strongly preferred.
  • Direct food sales experience preferred.
  • Experience working with national mass and grocery retailers such as Walmart, Target, Kroger, or Amazon is strongly preferred.

Responsibilities

  • Lead and develop an Omni Shopper Marketing and eCommerce team supporting Walmart, Kroger, Albertsons, Target, and Ahold Delhaize.
  • Coach the Digital Shelf and Content Syndication Senior Analyst/Manager and other syndication and content team members.
  • Strengthen customer relationships through strategic alignment on growth plans.
  • Develop the strategic plan, activation, allocation, and optimization of omnichannel strategy and investments across national accounts.
  • Oversee eCommerce content strategy and execution, including digital shelf optimization and syndication across national accounts.
  • Deliver eCommerce and omnichannel shopper marketing KPIs while expanding capabilities and activations across national accounts.
  • Own retail media strategy and execution at national accounts.
  • Build and maintain cross-functional relationships with Field Sales, Sales Strategy, Marketing, Category Leadership, Revenue Growth Management, and other departments that support the sales organization.
  • Empower syndication and content team members to take calculated risks and foster a learning- and growth-focused environment.
  • Recruit and develop employees to support succession planning and the long-term health of the sales organization.

Benefits

  • Potential monthly bonus.
  • 401(k) with company match.
  • Affordable medical, dental, and vision coverage.
  • Flexible spending accounts.
  • Disability insurance.
  • Life insurance.
  • Fertility assistance.
  • Adoption assistance.
  • Competitive paid time off.
  • Paid parental time off.
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