Senior Marketing Specialist

Start with a job, stay for a career. • Carmel, IN

8d

About The Position

The Senior Marketing Specialist develops and executes strategic marketing initiatives to enhance community branding, digital presence, and reputation management. The role combines creative and analytical skills and collaborates with cross-functional teams to implement campaigns, track performance metrics, and contribute to marketing strategy success.

The position also supports department goals and strategic initiatives, collaborates with property management, revenue management, and leasing teams, and helps train leasing and management teams in social media best practices and online reputation management. The Senior Marketing Specialist contributes to talent attraction and retention, as needed, and continuous improvement of marketing processes and productivity standards.

Requirements

• Bachelor’s degree in Marketing or a related field is preferred.
• Education or applied experience in video shoots and editing is preferred.
• Creative directorial capabilities based on experience or education.
• Demonstrated proficiency in maintaining digital files and archives.
• Demonstrated proficiency in creative development.
• Ability to adapt to digital platforms, analytics, analytics review, and reporting.
• Close attention to detail.
• Strong written and verbal communication skills.
• Proficiency in social media.
• Willingness to travel by automobile or flights, including private or public air transportation, to various locations.
• Proficiency with Microsoft Office, Adobe Creative Suite, and related tools.
• Ability to work cooperatively with others.
• Ability to execute job duties under stressful circumstances, such as last-minute deadlines or other difficult situations.
• Valid driver’s license.
• Regular attendance, strong work ethic, and strong interpersonal skills.

Nice To Haves

• Bachelor’s degree in Marketing or a related field.
• Education or applied experience in video shoots and editing.
• Creative directorial capabilities based on experience or education.

Responsibilities

• Develop and implement marketing strategies to enhance community branding and improve digital marketing effectiveness.
• Track and analyze sales data using quantitative metrics to identify trends, sales patterns, and opportunities for improvement.
• Monitor market trends and developments, identify needs for new marketing strategies, and make recommendations to leadership.
• Assist with the design and execution of digital marketing campaigns, including website design and development, social media, PPC, and video marketing.
• Oversee the development of digital and print marketing collateral, ensuring brand consistency and accuracy.
• Coordinate multimedia assets, including high-end renderings, 3D floor plans, virtual staging, and videography projects.
• Schedule and coordinate professional photography and video shoots for community marketing.
• Monitor and analyze digital content performance and recommend ways to improve user experience and engagement.
• Assist with community reputation management by monitoring online reviews and social media presence and developing response strategies.
• Work with marketing leaders to align marketing strategies with business objectives and execute department goals and strategic initiatives.
• Support marketing initiatives related to capital improvement projects, signage, and community amenities.
• Collaborate with relevant resources to address operational issues, improve efficiencies, and strengthen the organization's market position.
• Advocate for the organization's strategic direction and initiatives in alignment with its mission, vision, and values.
• Facilitate cross-functional collaboration with property management, revenue management, and leasing teams.
• Assist in training leasing and management teams on social media best practices and online reputation management.
• Participate in talent attraction and retention processes, including interviewing and onboarding new team members as needed.
• Contribute to continuous improvement of marketing processes, systems, and productivity standards.

Benefits

• Comprehensive benefits package, including 401(k) with company match
• Generous paid time off programs
• Competitive compensation plan
• Employee referral program
• Great work environment
• Opportunities for advancement
• Discounted apartment home
• Training and development through on-the-job, technical, sales, and leadership tracks

What This Job Offers

• Job Type: Full-time
• Career Level: Senior