Senior Marketing Specialist

Linde • The Woodlands, TX

9d

About The Position

The Senior Marketing Specialist develops and optimizes digital marketing campaigns and programs, creates and coordinates content and customer communications, and plans and executes events to increase engagement, attendance, and lead generation. The role collaborates with sales, business development, leadership, and external partners to align campaigns and support lead follow-up. It monitors campaign performance, data quality, and compliance; reports on results and improvement opportunities; and manages projects, timelines, budgets, and stakeholder expectations. The position is based in The Woodlands, Texas, or Tonawanda, New York.

Requirements

• Bachelor’s degree in marketing or a related field.
• 5–7 years of relevant experience.
• Hands-on experience with marketing automation, CRM platforms, SEO/GEO, paid media, social media advertising, and marketing analytics.
• Ability to plan and execute large-scale events, including logistics, budget management, and stakeholder coordination.
• Excellent communication, presentation, interpersonal, and critical-thinking skills to influence diverse audiences and build internal and external relationships.
• Strong organizational skills and attention to detail, with the ability to manage multiple projects, measure campaign performance, and report results.
• Proficiency in MS Office, SharePoint, Sitecore, and Microsoft Dynamics, with the ability to learn new programs quickly.
• Ability to meet the physical requirements of the role.

Responsibilities

• Develop and optimize email campaigns, nurture programs, event communications, and marketing performance dashboards using D365, Sitecore, and Google Analytics.
• Create and coordinate marketing content, digital assets, website updates, and customer communications while maintaining brand and editorial standards.
• Plan and execute trade shows, conferences, webinars, roadshows, and internal events to increase engagement, attendance, and lead generation.
• Collaborate with sales, business development, leadership, and external partners to align marketing campaigns and support lead follow-up.
• Monitor campaign performance, maintain data quality and compliance, and report on results, trends, and improvement opportunities.
• Manage multiple projects, timelines, budgets, and stakeholder expectations, and identify opportunities to improve marketing processes and technology.

Benefits

• Health insurance
• Dental insurance
• Disability insurance
• Life insurance
• Paid holidays
• Paid vacation
• 401(k) matching
• Pension benefits
• Employee discount program
• Opportunities for educational and professional growth
• Competitive compensation

What This Job Offers

• Job Type: Full-time
• Career Level: Senior