Senior Marketing Specialist

Global Tax Management • Wayne, PA

3d • Hybrid

About The Position

The Senior Marketing Specialist oversees GTM’s events, campaigns, and digital marketing efforts, while managing marketing systems, content, collateral, and branded materials. The role partners with internal leaders, agencies, and vendors to maintain brand consistency, data accuracy, and timely performance reporting. It is based at GTM’s Wayne, Pennsylvania headquarters on a hybrid schedule combining in-office collaboration and remote work.

Requirements

• Bachelor’s degree in marketing, communications, and/or a related field.
• At least 4 years of marketing experience.
• Experience planning and executing events.
• Hands-on experience with marketing platforms, including automation and CRM systems; content management systems; design tools; project management tools; and web analytics tools.
• Advanced PowerPoint skills, including formatting and polishing professional presentations, and proficiency in the broader Microsoft Office suite.
• Excellent communication and proofreading skills.
• Ability to manage competing priorities in a fast-paced, deadline-driven environment while maintaining accuracy and attention to detail.
• Ability to travel up to 20%.

Nice To Haves

• Marketing experience in B2B or professional services.
• Trade show experience.
• HubSpot experience.
• WordPress or similar content management system experience.
• Canva or similar design tool experience; Adobe Creative Cloud is a plus.
• Asana or similar project management tool experience.
• Google Analytics and Search Console experience.

Responsibilities

• Manage external events from planning through execution, including national trade shows, regional and client events, and webinars. Coordinate vendors, venues, materials, shipping, promotions, registration pages, and the firm’s event calendar.
• Coordinate leadership speaking engagements and sponsorships, including logistics, presentation formatting, and scheduling on the firm’s event calendar.
• Create, test, and launch HubSpot email campaigns and landing pages, maintaining accurate lists, records, and campaign and event data.
• Maintain inventories of sales and marketing collateral, including brochures, data sheets, and case studies, and keep employee bios and headshots complete and current firm-wide.
• Manage day-to-day WordPress website content, including service pages and event information, while supporting SEO efforts.
• Collaborate with the agency on content and social media by providing ideas, coordinating subject matter experts, and reviewing deliverables for brand consistency.
• Monitor event budgets and report regularly on event, campaign, and website performance, documenting insights to guide future efforts.
• Maintain the awards and recognition submission calendar and manage submissions from deadline tracking through follow-up.
• Manage the company apparel store and branded merchandise inventory, coordinating with vendors on orders, stock levels, and fulfillment.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior