Senior Marketing Specialist

Universities of Wisconsin • Madison, WI

1d

About The Position

The Wisconsin Union is seeking a creative, analytically minded Senior Marketing Specialist to manage and integrate marketing functions across membership acquisition, content management, specialized projects, events, and brand strategies. The position works with the Marketing Associate Director and experts within Wisconsin Union departments to reach and engage target audiences and increase the organization’s brand visibility in the community. The ideal candidate is a marketing generalist who can translate strategy into compelling content and measurable outcomes, with knowledge spanning brand management and analytics.

The role collects and analyzes data and trends relevant to marketing activities; develops, implements, and disseminates marketing materials using appropriate communication channels, technologies, and techniques; and develops, implements, and maintains strategic marketing plans based on research and established strategies. The position is with Wisconsin Union’s Strategy & Support, Integrated Marketing and Communications department.

Requirements

• At least 5 years of professional experience in full-lifecycle campaign management, specifically marketing campaign and impact analysis.
• Experience with marketing automation platforms such as Eloqua, HubSpot, Marketo, or equivalent software to develop and implement marketing plans.
• Proven success in lead generation, including designing and executing strategies that drive leads and revenue growth.
• Account management experience; ability to develop partnerships with unit managers and understand their operations and financial status.
• Ability to develop and implement strategic marketing communications plans and evaluate their effectiveness.
• Knowledge of marketing, market research, advertising, graphic design, website development, video and digital marketing, and print production principles and practices.
• Demonstrated track record in writing marketing copy and creating marketing materials.
• Skill in using digital metrics and performance data to optimize marketing effectiveness and return on investment.

Nice To Haves

• Previous experience supervising or mentoring junior staff members.
• Experience with analysis tools such as PowerBI or Tableau.
• Experience marketing in a higher education environment.
• Bachelor’s degree preferred.

Responsibilities

• Collect, analyze, prepare, summarize, and disseminate data and trends relevant to current or future marketing activities.
• Develop, implement, and disseminate marketing materials through various communication mediums using appropriate technologies and techniques.
• Develop, implement, and maintain strategic marketing plans based on research and established strategies.
• Manage and integrate marketing functions across membership acquisition, content management, specialized projects, events, and brand strategies.
• Work with the Marketing Associate Director and experts within Wisconsin Union departments to reach target audiences and elevate brand visibility.

Benefits

• Generous paid time off.
• Competitively priced health, dental, vision, and life insurance.
• Tax-advantaged savings accounts.
• Participation in the Wisconsin Retirement System pension fund.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior