Senior Marketing Specialist

Perficient • Town and Country, MO

3d • $46,900 - $66,900 • Onsite

About The Position

Perficient is seeking a Senior Marketing Specialist, Web Experience to lead the day-to-day health and growth of its corporate website. The role is based at the company's corporate office in St. Louis, Missouri, and partners across teams to understand the business and how target audiences discover and use the website, informing content and onsite experiences that drive brand awareness and understanding.

The specialist is an expert SitecoreAI practitioner responsible for authoring and publishing content and managing the CMS, including site structure, workflows, and governance standards. The role uses data and AI-enabled tools to make recommendations and collaborates with developers, marketers, and data and platform partners to advance the website roadmap.

Requirements

• 3–5 years of hands-on experience managing a corporate website in an enterprise CMS.
• Strong Sitecore expertise, such as SitecoreAI / XM Cloud or Sitecore XP/XM with exposure to headless or XM Cloud.
• Working knowledge of Sitecore content architecture and headless publishing.
• Experience with Sitecore Content Hub DAM or a comparable DAM platform.
• Strong command of web best practices, including SEO, structured data, accessibility, and page performance including Core Web Vitals.
• Working understanding of UX principles and conversion optimization.
• Proficiency in Google Analytics (GA4) to interpret results and recommend changes.
• Experience working alongside developers on a website roadmap.
• Strong written communication and a disciplined approach to documentation.
• Bachelor's degree in marketing, communications, or a related field, or equivalent experience.

Nice To Haves

• Familiarity with Gradial, Hotjar, Sitecore Personalize, Semrush, Asana, Google Search Console, Google Tag Manager, OneTrust, Screaming Frog, Salesforce Sales and Account Engagement Clouds, and BI platforms.

Responsibilities

• Build, edit, and publish pages, campaign landing pages, and forms in SitecoreAI; maintain site structure, navigation, URLs, and the media library; and use AI content-operations tools to streamline repeatable work.
• Manage website request intake and approval workflows by clarifying requirements, setting timing expectations, escalating capacity issues to the marketing manager, and keeping stakeholders informed about priorities and status.
• Help refine, document, and apply content governance standards covering metadata, taxonomy, schema, accessibility, and URLs; check content before publication against brand, accessibility, and SEO standards.
• Perform recurring content, SEO, and technical audits, including page speed and Core Web Vitals, using tools such as Semrush, Screaming Frog, and Google Search Console; remediate or escalate findings and retire outdated pages.
• Monitor and report site performance using Google Analytics (GA4) or similar platforms, and use Hotjar or similar tools to identify usability problems and propose fixes.
• Plan and run conversion tests and page-level experiments, recommend changes based on results, and measure conversions across the broader customer journey.
• Partner with developers on backlog items by discussing requirements, testing changes in lower environments, confirming releases, and escalating platform issues with clear steps and expected outcomes.
• Bring prioritized optimization ideas and expected impact to roadmap discussions, and work with designers or agencies to turn UX and conversion insights into briefs, wireframes, and test plans.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior