Senior Marketing Specialist

U.S. Bank•Minneapolis, MN

6d•$92,820 - $109,200•Hybrid

About The Position

U.S. Bancorp Asset Management’s Marketing Group is seeking a full-time Senior Marketing Specialist to serve as the primary marketing lead for national, cross-brand, and non-regional initiatives, including key solution support and the firmwide thought leadership program. As part of Marketing’s Strategy and Planning team, this role drives enterprise-level strategies across client segments and partners with distribution leadership, product management, sales enablement, and subject-matter experts to elevate the firm’s national presence through integrated marketing, thought leadership, and strategic content development. The role is suited to a proactive, strategically minded marketer who can independently lead complex, high-visibility initiatives in a matrixed environment. The specialist leads marketing support for the Outsourced Chief Investment Officer business, First American Funds, consultant relations, and other specialized solutions. The role manages large-scale, non-regional initiatives across brands and channels, develops client-ready marketing materials, and coordinates national messaging with regional and local government investment pool specialists. It also drives enterprise-level thought leadership and collateral on economic, investment, and client-segment-specific topics, translating technical expertise into client-friendly narratives. The position offers a hybrid/flexible schedule, with an in-office expectation of three or more days per week and flexibility to work outside the office for the other days.

Requirements

Bachelor’s degree or equivalent work experience.
Six or more years of related experience in marketing and marketing strategy, with a proven ability to deliver results.
Exceptional project management skills, including the ability to independently lead complex, multi-stakeholder initiatives from planning through execution.
Strong organization and attention to detail, with the ability to manage concurrent projects, deadlines, and shifting priorities in a fast-moving, matrixed environment.
Strong strategic thinking and content development capabilities, including experience transforming technical concepts into client-ready materials.
Excellent written and verbal communication skills, including experience coordinating across legal/compliance, sales, and product teams.
Ability to work independently while maintaining strong cross-functional collaboration.

Nice To Haves

Advanced degree or industry certifications.
Experience in marketing, financial services, asset management, or a related field.
Expertise using project management tools such as Microsoft Planner, task boards, workflows, and collaborative dashboards.
Proficiency with Microsoft Office.
Experience with CRM, email marketing platforms, Adobe tools, and content management systems.

Responsibilities

Lead marketing support for the Outsourced Chief Investment Officer business, First American Funds family of money market and multi-asset funds, consultant relations team, and other specialized solutions.
Manage large-scale, non-regional initiatives across brands and channels, including bank channel marketing, conferences, sponsorships, email marketing, and competitive messaging in client segments.
Drive the creation and execution of marketing materials, including email campaigns, one-pagers, speaking presentations, advertisements, webinars, and other client-ready materials, in collaboration with internal and external stakeholders.
Partner with regional specialists and the local government investment pool specialist to coordinate national messaging, share insights, and align regional initiatives with enterprise-level strategies.
Collaborate with sales, product, legal/compliance, and other marketing partners to ensure accuracy, consistency, and brand alignment.
Drive the creation, alignment, and deployment of enterprise-level thought leadership and collateral for economic, investment, and client-segment-specific topics.
Partner with internal experts to translate technical expertise into client-friendly narratives.
Collaborate with regional and product specialists and the branding and communications team to ensure national thought leadership reflects and aligns with local client needs and trends.

Benefits

Healthcare, including medical, dental, and vision coverage.
Basic term and optional term life insurance.
Short-term and long-term disability coverage.
Pregnancy disability and parental leave.
401(k) and employer-funded retirement plan.
Paid vacation, from two to five weeks depending on salary grade and tenure.
Up to 11 paid holiday opportunities.
Adoption assistance.
Sick and Safe Leave accruals of one hour for every 30 hours worked, up to 80 hours per calendar year unless otherwise provided by law.
Incentive and recognition programs.
Equity stock purchase, 401(k) contribution, and pension, subject to eligibility requirements.