Senior Marketing Specialist

U.S. Bank • Minneapolis, MN

4d • Hybrid

About The Position

U.S. Bancorp Asset Management’s Marketing Group is seeking a full-time Senior Marketing Specialist to serve as the primary marketing lead for national, cross-brand, and non-regional initiatives, including key solution support and the firmwide thought leadership program. The role is part of Marketing’s Strategy and Planning team and drives enterprise-level strategies across client segments. The specialist partners with distribution leadership, product management, sales enablement, subject-matter experts, and other teams to strengthen the firm’s national presence through integrated marketing, thought leadership, and strategic content development. The position is suited to a proactive, strategically minded marketer who can independently lead complex, high-visibility initiatives in a matrixed environment.

The role leads marketing support for the Outsourced Chief Investment Officer business, First American Funds, consultant relations, and other specialized solutions. It manages large-scale non-regional initiatives across brands and channels and develops client-ready materials with internal and external stakeholders. The specialist coordinates national messaging with regional and local government investment pool specialists and collaborates with sales, product, legal/compliance, and marketing partners to maintain accuracy, consistency, and brand alignment.

The specialist also drives the creation, alignment, and deployment of enterprise-level thought leadership and collateral on economic, investment, and client-segment-specific topics. The role works with internal experts to translate technical knowledge into client-friendly narratives and aligns national thought leadership with local client needs and trends.

The position has a hybrid/flexible schedule, with an expectation to work in the office at least three days per week and flexibility to work outside the office location on other days. The posted pay range is $92,820 to $109,200. U.S. Bank offers benefits subject to eligibility requirements.

Requirements

• Bachelor’s degree or equivalent work experience.
• At least six years of related experience in marketing and marketing strategy, with a proven ability to deliver results.
• Bachelor’s degree required; advanced degree or industry certifications are a plus.
• At least six years of experience in marketing, financial services, asset management, or a related field.
• Exceptional project management skills, including the ability to independently lead complex, multi-stakeholder initiatives from planning through execution.
• Strong organization and attention to detail, with the ability to manage concurrent projects, deadlines, and shifting priorities in a fast-moving, matrixed environment.
• Expertise using project management tools such as Microsoft Planner, task boards, workflows, and collaborative dashboards to track progress, manage workstreams, and ensure alignment.
• Strategic thinking and content development capabilities, including experience transforming technical concepts into client-ready materials.
• Excellent written and verbal communication skills, including experience coordinating across legal/compliance, sales, and product teams.
• Proficiency with Microsoft Office.
• Ability to work independently while maintaining strong cross-functional collaboration.

Nice To Haves

• Advanced degree or industry certifications.
• Experience with CRM systems, email marketing platforms, Adobe tools, and content management systems.

Responsibilities

• Lead marketing support for the Outsourced Chief Investment Officer business, First American Funds, consultant relations, and other specialized solutions.
• Manage large-scale, non-regional initiatives across brands and channels, including bank channel marketing, conferences, sponsorships, email marketing, and competitive messaging in client segments.
• Drive the creation and execution of marketing materials, including email campaigns, one-pagers, speaking presentations, advertisements, webinars, and other client-ready materials.
• Coordinate national messaging with regional specialists and the local government investment pool specialist; share insights and align regional initiatives with enterprise-level strategies.
• Collaborate with sales, product, legal/compliance, and marketing partners to ensure accuracy, consistency, and brand alignment.
• Drive the creation, alignment, and deployment of enterprise-level thought leadership and collateral on economic, investment, and client-segment-specific topics.
• Partner with internal experts to translate technical expertise into client-friendly narratives.
• Coordinate with regional and product specialists and the branding and communications team so national thought leadership reflects local client needs and trends.

Benefits

• Healthcare coverage, including medical, dental, and vision.
• Basic term and optional term life insurance.
• Short-term and long-term disability insurance.
• Pregnancy disability and parental leave.
• 401(k) and employer-funded retirement plan.
• Paid vacation of two to five weeks depending on salary grade and tenure.
• Up to 11 paid holiday opportunities.
• Adoption assistance.
• Sick and Safe Leave accruals of one hour for every 30 hours worked, up to 80 hours per calendar year unless otherwise provided by law.
• Incentive and recognition programs.
• Equity stock purchase.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior