Senior Marketing Specialist

Transwestern • Atlanta, GA

2d

About The Position

The Senior Marketing Specialist supports strategic and tactical marketing efforts by executing campaigns, developing marketing materials, coordinating projects, and providing creative support across print, digital, and in-person channels. The role combines creative support, project management, strategic communications, content creation, and digital marketing to enhance brand presence, generate new business, and increase property visibility.

The specialist collaborates with brokers, local marketing teams, internal services, creative teams, external clients, and vendors to interpret project needs, communicate timelines, and support a smooth marketing process. The position involves business development and pursuit marketing, property campaign execution, workflow management, content and brand stewardship, event support, and client communication. The role is based in Atlanta, GA.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, Business, Graphic Design, or a related field.
• 4–6 years of experience in a marketing, communications, or administrative role.
• Proficiency in Adobe Design.
• Proficiency in Microsoft Office Suite, including Word, Excel, PowerPoint, and Outlook.
• Familiarity with CRM systems such as Salesforce, HubSpot, or xRM, and marketing platforms such as Hootsuite, HubSpot, or Google Analytics.
• Basic understanding of digital marketing platforms, SEO, Google Analytics, and HTML.
• Excellent written and verbal communication skills.
• Adaptability in a fast-paced environment.
• Strong organizational and multitasking capabilities.
• Ability to proactively communicate with stakeholders.
• Attention to detail and strong writing, proofreading, and editing abilities.
• Collaborative spirit and positive attitude.
• Self-motivated, proactive, and resourceful with minimal supervision.
• Professionalism, discretion, and confidentiality when handling sensitive information.

Nice To Haves

• Experience in commercial real estate, property management, architecture, or professional services is strongly preferred.
• Experience with Photoshop and Illustrator is a plus.
• Familiarity with project management or collaboration tools is helpful.

Responsibilities

• Support the creation and assembly of proposals, presentations, and customized client communications.
• Collaborate with brokers, internal services, and creative teams to develop persuasive content and strengthen pursuit strategies.
• Develop or adapt team- and market-specific capabilities, materials, social media content, and advertisements.
• Partner with marketing and brokerage teams to improve the clarity, impact, and cohesion of written and visual content.
• Develop and execute campaigns for property launches, repositioning efforts, and tenant engagement, including brochures, flyers, email campaigns, social media content, event invitations, and web pages.
• Coordinate property-specific campaigns for listings, events, and tenant outreach.
• Ensure content reflects consistent design, strategic messaging, and alignment with brand and property goals.
• Coordinate project timelines, deliverables, and vendor sourcing to support timely, on-budget execution.
• Coordinate the production and distribution of marketing materials with internal stakeholders and external vendors.
• Maintain organized archives, project documentation, and marketing asset libraries.
• Use marketing platforms and shared tools to streamline collaboration and support on-time delivery.
• Uphold brand standards across marketing materials.
• Support event planning and execution, including logistics and promotional materials for in-person and virtual events such as open houses, broker events, and networking functions.
• Support administrative marketing functions such as mail merges, content uploads, and cross-team approvals.
• Edit and refine content for clarity, storytelling, and message alignment across platforms.
• Perform quality control to ensure consistent presentation and brand integrity.
• Serve as a responsive, professional point of contact for internal stakeholders, brokers, and external vendors.
• Collaborate with research, design, and brokerage teams to align marketing activities with business goals.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior