Senior Marketing Specialist

Perficient • Saint Louis, MO

2d • Onsite

About The Position

Perficient is seeking a Senior Marketing Specialist, Web Experience to lead the day-to-day health and growth of its corporate website. The role authors and publishes content and manages the SitecoreAI CMS, including site structure, workflows, and governance standards. The specialist uses data and AI-enabled tools to make recommendations and works with developers, marketers, and data and platform partners to advance the website roadmap. Based at Perficient’s corporate office in St. Louis, Missouri, the role partners across the team to understand the business and how target audiences discover and use the website, applying those insights to content and onsite experiences that support brand awareness and understanding.

The position manages website requests and approvals, maintains content quality and governance, audits site and SEO performance, and monitors analytics and usability. It also plans conversion tests and page-level experiments, partners with developers to test and confirm platform changes, and brings prioritized optimization ideas to roadmap discussions. The stated salary range is $46,900 to $66,900 in base salary across U.S. locations; the range is not adjusted for state differentials and does not include benefits or potential variable compensation.

Requirements

• 3–5 years of hands-on experience managing a corporate website in an enterprise CMS, with strong Sitecore expertise (SitecoreAI / XM Cloud, or Sitecore XP/XM with exposure to headless or XM Cloud).
• Working knowledge of Sitecore content architecture and headless publishing, plus experience with Sitecore Content Hub DAM or a comparable DAM platform.
• Strong command of web best practices, including SEO, structured data, accessibility, and page performance including Core Web Vitals, and a working understanding of UX principles and conversion optimization.
• Proficiency in Google Analytics (GA4) to interpret results and recommend changes, and experience working alongside developers on a website roadmap.
• Strong written communication and a disciplined approach to documentation.
• Bachelor’s degree in marketing, communications, or a related field, or equivalent experience.

Nice To Haves

• Familiarity or experience with Gradial, Hotjar, Sitecore Personalize, Semrush, Asana, Google Search Console, Google Tag Manager, OneTrust, Screaming Frog, Salesforce Sales and Account Engagement Clouds, and BI platforms.

Responsibilities

• Build, edit, and publish pages, campaign landing pages, and forms in SitecoreAI, maintaining site structure, navigation, URLs, and the media library, and using AI content-operations tools to streamline repeatable work.
• Manage website request intake and approval workflows by clarifying requirements, setting timing expectations, escalating capacity issues to the marketing manager, and keeping stakeholders informed of priorities and status.
• Help refine, document, and apply content governance standards for metadata, taxonomy, schema, accessibility, and URLs; check content before publication against brand, accessibility, and SEO standards.
• Perform recurring content, SEO, and technical audits, including page speed and Core Web Vitals, using tools such as Semrush, Screaming Frog, and Google Search Console; remediate or escalate findings and retire outdated pages.
• Monitor and report site performance using Google Analytics (GA4) or similar platforms, and use Hotjar or similar tools to identify usability problems and propose fixes.
• Plan and run conversion tests and page-level experiments, recommend changes based on results, and measure conversions across the broader customer journey.
• Partner with developers on backlog items by discussing requirements, testing changes in lower environments, confirming releases, and escalating platform issues with clear steps and expected outcomes.
• Bring prioritized optimization ideas and expected impact to roadmap discussions, working with designers or agencies to turn UX and conversion insights into briefs, wireframes, and test plans.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior