Senior Marketing Specialist

Denso•Long Beach, CA

About The Position

The Senior Marketing Specialist plans and executes marketing programs such as trade shows, NHRA race events, marketing collateral, and promotional merchandise initiatives. Working with internal teams and external partners, the role coordinates projects from planning through completion, monitors budgets and results, and ensures activities are delivered on time, within budget, and in alignment with brand standards and business objectives. The role coordinates event logistics and supporting marketing materials, collaborates with Creative Services and vendors, supports the promotional merchandise store, and tracks project and event budgets. It also evaluates marketing programs, prepares updates for internal stakeholders, keeps current with relevant trends, and attends company events as required. The position supports special projects and performs other duties as assigned.

Requirements

2–5 years of professional experience in a related field.
Ability to work independently with moderate guidance and direction.
Experience managing and prioritizing individual workload to meet team and business objectives.
Strong analytical and problem-solving skills, including the ability to assess multiple solutions and determine appropriate actions.
Ability to resolve complex, varied, and non-routine issues using established practices and sound judgment.
Working knowledge of industry standards, processes, and best practices within the discipline.
Ability to adapt approaches and recommendations based on changing business needs and circumstances.
Strong communication and collaboration skills, with the ability to work effectively across teams.
Experience serving as a resource and providing guidance to less experienced colleagues.
Commitment to continuous learning and professional development to expand technical and functional expertise.

Responsibilities

Plan and coordinate trade shows, NHRA race events, sales meetings, customer events, and other marketing activities with Marketing, Sales, Product Management, and other business units.
Coordinate event logistics, including venue and hotel arrangements, registration, customer invitations, on-site support, and post-event follow-up.
Support pre- and post-event marketing activities and evaluate event and program results, costs, and ROI to identify opportunities for improvement.
Maintain the annual trade show and event calendar, including milestones, registration requirements, deadlines, and project status.
Coordinate and maintain event and trade show materials and inventory, including displays, signage, equipment, promotional items, giveaways, and point-of-purchase materials.
Collaborate with Creative Services and internal stakeholders to develop brochures, sales sheets, catalogs, event materials, and other sales and product marketing support materials.
Coordinate with external vendors, including printers, production partners, promotional merchandise suppliers, and other service providers, to ensure materials meet brand standards, schedules, and budgets.
Support management of the promotional merchandise store, including product sourcing, inventory coordination, vendor communication, and ongoing merchandise needs.
Track department, project, and event budgets; monitor spending against approved budgets; maintain accurate records; and prepare cost summaries and status reports.
Develop project, event, and marketing updates for internal stakeholders to support alignment and consistent brand messaging.
Evaluate marketing programs and activities and recommend adjustments to improve effectiveness, efficiency, and business impact.
Stay current on marketing, event, promotional merchandise, industry, and technology trends to identify opportunities to improve marketing execution.
Attend trade shows, NHRA events, customer events, and other company activities as required.
Support special projects and perform other duties as assigned.

Benefits

Medical, dental, vision, and prescription drug plans.
401(k) with 4% company match.
Vacation/PTO and 13 paid holidays.
Bonus program.
FSA/HSA and dependent care programs.
Company-provided life, disability, ADD, and business travel insurance.
No-cost wellness and chronic condition management programs.
Optional insurance programs, including legal, identity theft, and critical illness coverage.
Tuition reimbursement.
Career development and ongoing training.
Employee Assistance Program.
Employee Spotlight and Recognition Program.
Volunteer opportunities.
Onsite fitness center (varies by location).
Cafeteria and food markets (varies by location).
Onsite health clinic and pharmacy (varies by location).
Relocation assistance for candidates residing 50 or more miles from the work location.