Senior Marketing Specialist

Sunwater Capital • North Bethesda, MD

1d • $80,000 - $120,000 • Onsite

About The Position

AllSci is seeking a tech-savvy, strategic Senior Marketing Specialist to drive the platform’s growth and visibility within the scientific and academic community. The role owns the planning and execution of marketing and communications initiatives, including content strategy, social media, campaign management, and outreach to the academic and scientific publishing community. The position combines strategic judgment with hands-on execution in a fast-paced startup environment and requires an understanding of academic and scientific publishing.

Requirements

• 4–6 years of marketing, communications, or related experience.
• Demonstrated experience using AI tools, such as ChatGPT or AI writing and design assistants, to scale content creation and improve marketing efficiency.
• Excellent written and verbal English communication skills, with the ability to translate scientific and academic concepts into engaging content.
• Hands-on experience managing social media channels and content management systems (CMS).
• Proficiency with marketing automation and analytics platforms, such as HubSpot, Mailchimp, and Google Analytics.
• A track record of independently planning and running multiple campaigns and projects simultaneously, with strong attention to detail.
• Available to work full time in person at the North Bethesda office.

Nice To Haves

• Experience within an academic journal, scholarly publishing house, or scientific/research organization.
• Background in scientific publishing, research communication, or academia.

Responsibilities

• Use AI-powered content tools to draft, edit, and optimize marketing copy, newsletters, and social posts, and establish AI-assisted content workflows and quality standards.
• Design, implement, and optimize marketing automation workflows, including email nurture sequences, lead scoring, and audience segmentation.
• Define marketing KPIs, own performance reporting, and use analytics and dashboards to develop recommendations.
• Lead SEO strategy for the website and content, including keyword research, on-page optimization, and performance tracking.
• Develop and execute marketing plans and campaigns aligned with AllSci’s growth objectives, from concept through measurement.
• Shape content strategy and write, edit, and distribute emails, newsletters, articles, blog posts, and social media content.
• Own AllSci’s website, social media accounts, and other owned distribution channels.
• Build and manage content calendars and campaign timelines across channels, coordinating with product, engineering, and leadership.
• Analyze distribution, engagement, and campaign performance, and present insights and recommendations to leadership.
• Lead outreach and build partnerships with researchers, journals, scholarly societies, and other academic and scientific publishing contacts.
• Plan and manage AllSci’s presence at academic and industry conferences and events, including budgets and ROI tracking.
• Build and maintain relationships with media, influencers, and academic partners.
• Manage vendors, freelancers, and agencies, including scoping work and overseeing deliverables.

Benefits

• Paid comprehensive health insurance with dental and vision.
• 401(k) with company matching.
• Generous paid time off.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed