Senior Marketing Specialist

Clinisys•Morrisville, NC

5d•$80,000 - $110,000•Hybrid

About The Position

The Senior Marketing Specialist – Regional Marketing, North America develops, implements, manages, and executes regional marketing plans that strengthen product brands, generate leads, drive sales pipeline and customer retention, and increase brand awareness across North American markets. The role connects event strategy, cross-functional management, and marketing execution, optimizing regional content, campaigns, and assets across events, tradeshows, and customer programs. Activities support the global marketing strategy and company growth goals, and the specialist serves as a subject matter expert for regional market and campaign activities while reinforcing the corporate brand. This is an in-office role based in the Raleigh, North Carolina area, currently requiring three days per week in the office. The specialist collaborates with global and regional marketing teams and with sales, product, and business development stakeholders. The role includes campaign and event planning, lead and funnel management, brand and regulatory alignment, digital asset management, performance analysis, budget oversight, and responsible use of AI-enabled marketing tools. The position has no direct reports. Clinisys describes an AI-first organizational philosophy and expects colleagues to use AI-enabled tools confidently, apply digital and analytical thinking, and adapt as technology evolves. New employees must attend or travel to a designated Clinisys office on their first day for onboarding activities; requirements depend on work location.

Requirements

Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline.
Three to five years of experience in marketing communications and campaign creation.
Proficiency with Microsoft PowerPoint, Excel, Teams, and SharePoint.
Demonstrated experience working in a corporate or agency environment.
Experience supporting or coordinating tradeshows, customer events, or conferences.
Demonstrated cross-functional experience with sales, product, and marketing teams executing multi-channel campaigns and go-to-market initiatives.
Demonstrated regional marketing experience focused on content generation, lead generation, awareness campaigns, and support for product launches, releases, end-of-life, or end-of-sale activities.
Experience with CRM and marketing automation platforms such as HubSpot or Salesforce for campaign execution, lead management, and performance tracking.
Experience analyzing campaign performance metrics and using data to inform optimization decisions.
Familiarity with AI-assisted tools for content creation, campaign execution, or productivity workflows.
Ability to evaluate AI-generated outputs for accuracy and brand alignment, and willingness to adopt new digital tools and workflows.
Accountability, responsiveness, openness to feedback, and a continuous learning mindset.
High attention to detail and commitment to quality.
Ability to work in a fast-paced, deadline-driven, matrixed, cross-functional environment and manage multiple high-priority projects simultaneously.
Analytical thinking to support performance-driven initiatives and develop solutions that drive business results.
Ability to communicate in writing, verbally, and through presentations to multiple audiences.
Ability to consider different perspectives and weigh opposing views.
In-depth understanding of marketing and sales funnels, conversion performance, and marketing’s contribution to and influence on revenue.
Ability to manage timelines and cross-functional dependencies for campaign and event deliverables.

Nice To Haves

Multi-channel healthcare B2B lead generation experience.
Experience with SaaS and cloud-based solutions.
Ability to communicate with and present to clinical and technical experts and leadership.
Experience with laboratories, medical devices, or healthcare information systems.
Experience with event-driven pipeline generation strategies before, during, and after events.

Responsibilities

Develop and execute multi-channel regional marketing programs across the customer journey, including campaigns, website and social promotions, press releases, promotional materials, advertisements, webinars, events, prospect lists, and customer communications.
Establish market-based tactics and SMART success measures for integrated marketing campaigns aligned with best practices and North American sales and market needs.
Lead and support marketing initiatives for tradeshows, regional events, and customer programs.
Develop and align event content, messaging, and campaign assets for readiness across stakeholders and channels, and integrate event activities into demand generation strategies.
Manage lead capture, nurturing, and coordination to support sales and marketing best practices and business growth.
Ensure regional materials align with corporate image, positioning, and messaging across laboratory solutions, promotional materials, campaigns, events, and other media.
Ensure materials follow internal review processes and QARA regulations, and are reviewed by digital marketing for brand alignment.
Perform duties in compliance with FDA Quality System Regulation (QSR), ISO 13485, and other applicable international regulatory requirements.
Organize and maintain multimedia assets in Brand Central and approvals in Files Hub; ensure assets are tagged, version-controlled, and accessible to global teams.
Coordinate with global digital marketing, other regional marketing teams, and the go-to-market vertical to support wider marketing activities.
Align with sales, product, and business development on campaign direction, content, and asset development for events and other marketing initiatives.
Measure campaign, advertisement, event, and tradeshow effectiveness, engagement, lead generation, and pipeline contribution.
Optimize funnel performance across channels and campaigns; forecast, track, monitor, and analyze results and ROI, and recommend plan adjustments to improve return on marketing investment.
Manage allocated marketing spend in line with growth and business strategy; evaluate and adjust spending based on business impact and contribute to North American regional market planning.
Use data and analytics to develop evidence-based marketing strategies that improve commercial performance and customer engagement.
Monitor competitor positioning and market conditions, and use data and insight to recommend ways to strengthen the brand and campaigns.
Build closer customer relationships, improve customer satisfaction and NPS, create demand, and improve regional market understanding.
Use AI-powered tools to accelerate content creation, campaign execution, creative variation testing, and performance optimization.
Use AI-driven insights and CRM or marketing automation platforms to improve targeting, segmentation, lead scoring, pipeline visibility, and campaign performance.
Develop repeatable AI-assisted workflows to improve efficiency, consistency, and marketing effectiveness.
Use AI tools responsibly, ensuring compliance with brand, regulatory, and data privacy standards and checking generated content for accuracy, quality, and appropriateness.
Test, adopt, and support integration of AI tools into creative workflows; share learnings and best practices with the team and ensure AI-generated outputs meet Clinisys brand standards.
Manage timelines and cross-functional dependencies for event and campaign deliverables, supporting accountability and on-time execution.